Poll Results: Apple iPad Gaining on Amazon Kindle in Popularity

The competition between the iPad and Amazon Kindle for the top spot in the e-reader market is heating up, with the iPad making significant strides in both ownership and user satisfaction, according to a recent survey by ChangeWave. The survey, which included responses from over 2,800 U.S.

consumers, revealed that 75% of iPad owners report being “very satisfied” with their device, compared to 54% of Kindle owners. When including those who are “somewhat satisfied,” the numbers are closer, with iPads at 96% and Kindles at 92%.

Paul Carton, the director of Research at ChangeWave, noted that the iPad has nearly doubled its market share in the e-reader sector since August, now claiming 32% of the market, a 16% increase.

Meanwhile, the Kindle’s share has decreased by 15%, now holding 47%. This shift indicates a rapidly changing landscape in consumer preferences within this market.

Looking ahead, the survey also highlighted future purchase intentions, showing that 42% of potential e-reader buyers lean towards purchasing an iPad, while 33% favor the Kindle.

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Barbara is a dedicated writer for TUAW, bringing readers the latest insights and updates on all things Apple. With a keen eye for detail and a love for technology, Barbara covers everything from the newest iPhone releases to the latest macOS updates. Her articles are known for their clarity and depth, making complex topics accessible to all. When she’s not writing, Barbara enjoys exploring new features on her Apple Watch and testing out the latest iPad apps.