Voice and Data Simultaneity: Exploring the Advertisement

Recall the intense carrier battles of 2009? Before Apple and Verizon joined forces, Verizon launched aggressive campaigns against AT&T with the “There’s a Map For That” and “Misfit Toys” ads, criticizing AT&T’s network capabilities. The rivalry escalated to the point where both companies took legal action against each other.

With the hatchet buried, it’s noteworthy that Verizon’s iPhone, like all devices on its CDMA network, will not support simultaneous voice and data.

This remains the case despite earlier speculations that Verizon might introduce VoRA technology to enable this feature. Many have expressed indifference, questioning the importance of this capability.

The significance of this feature was highlighted by Apple’s marketing strategies back in late 2009 during the height of the Verizon/AT&T disputes.

Let’s revisit this charming iPhone commercial, shown below, which illustrates the convenience of managing emails and ordering flowers while on a call. It seems those who forget history are indeed destined to relive it.

Here’s the video:


Wei is a dedicated writer for TUAW, bringing readers the latest insights and updates on all things Apple. With a keen eye for detail and a love for technology, Wei covers everything from the newest iPhone releases to the latest macOS updates. His articles are a go-to source for Apple enthusiasts who want to stay informed about their favorite gadgets, including the iPad, Apple Watch, and MacBook. Wei’s clear and engaging writing style makes complex tech topics accessible to everyone.