Elle, Nylon, Pop Sci Embrace Apple Subscription Terms

While some publishers were displeased with Apple’s recent adjustments to subscription policy, others are embracing the new framework. For instance, Rhapsody expressed dissatisfaction, but magazines like Elle, Nylon, and Popular Science are ready to adapt, according to Advertising Age.

These publications are willing to trade some customer data for the benefits of Apple’s vast distribution network.

Nylon, being the smallest among them, perceives minimal impact from the loss of data and views the potential for increased subscription revenue as a significant upside. The magazine anticipates that its readers will continue to provide demographic details through alternative channels.

Similarly, Popular Science plans to encourage subscribers to share their information after they have engaged with a few issues.

The strategy at Hachette Filipacchi Media U.S., the company behind Elle magazine, is more cautious. They are adopting a wait-and-see approach, choosing collaboration over confrontation.


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