Apple Halves iAd Minimum Purchase to $500,000

In a strategic move, Apple has decided to reduce the entry cost for its iAd platform to $500,000, which is half of its original price at launch. This change is aimed at making the platform more accessible to smaller advertisers, enabling them to leverage the mobile advertising network more easily.

Mark Read, the CEO of WPP Digital, supports this adjustment, stating, “This new minimum buy is a great step forward and a necessary one, I think.

Lowering the minimum buy to $500,000 from $1 million will certainly make the platform more appealing.”

This adjustment may have been influenced by earlier indications that the iAd service was not meeting Apple’s initial expectations. Reports have highlighted a significant drop in the iAd fill rate, decreasing from 18 percent to just 6 percent.

The high initial investment might have deterred advertisers from using the service.

Reducing the minimum investment requirement is likely to attract a broader range of advertisers, particularly as the platform’s ads have been performing well for current participants.

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Dana

Elizabeth is a dedicated writer for TUAW, bringing a wealth of knowledge and enthusiasm to the Apple news community. With a keen eye for detail, Elizabeth covers everything from the latest iPhone releases to in-depth reviews of the MacBook Pro and Apple Watch. Her insightful articles help readers stay informed about the ever-evolving world of Apple products. When she’s not writing, Elizabeth enjoys exploring new features on her iPad and capturing moments with her iPhone’s camera.