70% of iPad 2 Purchasers Are First-Time Buyers

If you recently purchased an iPad 2 right after its release and it’s your first iPad, you’re in good company. According to a survey conducted by analysts at Piper Jaffray, which involved 236 individuals lined up to buy the device, a whopping 70% were first-time buyers of the tablet.

These consumers decided to skip the original iPad and opted for the upgraded second version as soon as it became available.

The same survey indicated that 41% of the new iPad 2 owners chose the 32 GB version, which is an increase from the 32% who selected the same storage capacity for the first iPad. Additionally, the 64 GB and 3G versions of the iPad 2 have also seen a rise in popularity, suggesting that the average sale price of the iPad 2 could be higher than its predecessor.

Gene Munster, an analyst with Piper Jaffray, believes that around 500,000 units of the iPad 2 were sold during the opening weekend alone.

The demand for the iPad 2 is so high that it is difficult to find in stores, and the wait time for online orders from Apple has extended to 3-4 weeks. Munster notes that given these initial sales figures, his forecast of 5.5 million units sold in the March quarter might be an understatement.


Jeffrey is a dedicated writer for TUAW, bringing readers the latest news and insights on all things Apple. With a deep love for technology, Jeffrey has a knack for breaking down the complexities of the iPhone, iPad, MacBook, and Apple Watch into easy-to-understand articles. His engaging writing style and thorough research make him a trusted voice in the Apple community. When he’s not writing, Jeffrey enjoys exploring new apps and testing out the latest Apple gadgets.