Microsoft Seeks to Nullify Apple’s “App Store” Trademark in Europe

Microsoft has recently escalated its legal battle against Apple’s trademark of the term “App Store” by filing a request for cancellation with the European Union’s Community Trade Mark office.

This move is an extension of actions that began in the United States earlier this year, highlighting the global stakes over a term that has become central to the tech industry as consumers increasingly rely on app-driven platforms.

The term “App Store” seems simple and catchy, a stark contrast to similar services named “Android Market,” “Ovi Store,” or “Windows Phone Marketplace.” Following the EU filing, Microsoft argued that the terms APP STORE and APPSTORE should never have been trademarked by Apple, claiming they are generic terms that simply describe a marketplace for apps.

This stance is supported by other tech giants, including HTC, Nokia, and Sony Ericsson, who have joined Microsoft in this legal dispute.

While Microsoft challenges the uniqueness of the “App Store” term, it faces criticism for not applying the same logic to its own trademark, “Windows.” John Paczkowski from All Things D highlights a significant point in this debate: Apple was the first to file for a trademark on “App Store.” He also notes that the term “app store” only became popular in common language around 2008, coinciding with Apple’s efforts to promote its own version.

John Devis

John is a passionate tech enthusiast with a deep love for all things Apple. With a keen eye for detail and a knack for uncovering the latest trends and innovations, John brings a fresh perspective to the world of Apple products.