Research Reveals iOS and Android Users Spend $14 on Freemium Games

Recent insights from mobile analytics company Flurry have unveiled some eye-opening statistics regarding consumer spending habits in freemium games on iOS and Android platforms. According to their findings, the average amount spent per transaction by a user is $14. This revelation comes on the heels of data showing that in-app purchases have now surpassed traditional purchases in mobile applications.

The study further highlights that a significant 13% of freemium game spenders are not just buying in, but are investing heavily, with expenditures exceeding $20.

This segment of gamers demonstrates a deep commitment to their chosen mobile games, comparable to the dedication of gamers who purchase standard $60 titles at retail outlets. This willingness to invest substantial amounts in a game initially obtained for free underscores the value these players find in their gaming experience.

It’s important to note that the $14 average spend is specific to in-app purchases and does not account for the majority of players who spend nothing. Including non-spenders in this calculation would drastically reduce the average spend per user.

Flurry’s analysis indicates that this 13% of high spenders are responsible for half of all revenue generated from freemium games. This statistic points to a significant reliance within the freemium model on a small fraction of users who spend large amounts of money, potentially using funds not their own.

This data sheds light on the dynamics of freemium gaming economics, revealing a model heavily dependent on a minority of players who provide the majority of revenue through high-value transactions. This model highlights the critical role of dedicated spenders in sustaining the financial viability of freemium games.

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Brett

Paul is a dedicated writer and tech enthusiast contributing to TUAW, your go-to source for Apple news. With a deep love for all things Apple, Paul brings insightful reviews and tips on products like the iPhone, iPad, and MacBook. His expertise extends to software and app development, making his articles a must-read for any Apple fan. Paul clear and engaging writing style helps readers get the most out of their Apple devices.