Apple Reports Significant iPhone Sales and High Approval Rates

During a recent presentation, Tim Cook expressed considerable enthusiasm about the ongoing success of the iPhone, particularly the iPhone 4, which now accounts for half of all iPhone sales. Surpassing earlier models like the original iPhone, 3G, and 3GS, Cook highlighted, “This momentum is significantly outstripping what’s seen elsewhere in the industry.”

The iPhone’s customer satisfaction ratings are also stellar, consistently topping charts across various surveys.

Cook pointed out that an impressive 93% of Fortune 500 companies are either currently using or testing the iPhone within their business frameworks.

Despite these strong numbers, the iPhone currently holds a modest 5% of the global handset market, a figure that encompasses all types of mobile phones, not just smartphones. “Had I limited the statistics to smartphones alone, the numbers would have been much higher,” Cook remarked, underscoring the broader market perspective the company adopts.

He also teased further iPhone developments expected to be announced later in the day.


Jennifer is a dedicated writer for TUAW, bringing a wealth of knowledge and enthusiasm to the world of Apple news. With a deep love for all things Apple, Jennifer covers everything from the latest iPhone and iPad releases to the newest features in macOS and watchOS. Her insightful articles and engaging style make complex tech topics accessible to everyone. Jennifer’s expertise and genuine interest in Apple products shine through in every piece she writes, making her a valued member of the TUAW team.