Record Crowds Gather at Regent Street Apple Store

Today, a UK-based insurance company, Protect Your Bubble, took the opportunity to survey the crowd gathered outside the Regent Street Apple Store in London, eagerly awaiting the release of the iPhone 4S.

The survey was primarily a marketing strategy to garner some attention alongside the launch of the new iPhone.

Interestingly, it was discovered that this queue was the longest ever for an iOS device launch at this location.


Frank is a dedicated writer for TUAW, bringing readers the latest news and insights about Apple products. With a keen eye for detail, Frank covers everything from the newest iPhone releases to the latest updates on macOS and iPadOS. His articles are known for their clarity and depth, making complex tech topics accessible to everyone. When he’s not writing, Frank enjoys exploring new features on his Apple Watch and testing out the latest MacBook Pro. His commitment to staying up-to-date with all things Apple ensures that TUAW readers are always in the know.