Apple Stores Make iPhone 4S North American Sales Reservation-Only

Today, Apple made an update to its “How to Buy” iPhone 4S guide, providing clear steps for customers in the U.S. and Canada on securing their new device. The tech giant now requires that all potential buyers reserve their iPhone online before they can purchase it at an Apple Store.

According to the updated page:

iPhone 4S is available in store by reservation only. Reserve yours after 9:00 p.m. tonight for pickup tomorrow.

When you come in, you’ll choose a carrier and plan, and we’ll get your iPhone up and running before you leave the store.

The move to a reservation-only system comes as no surprise following Apple’s announcement that it sold over 4 million iPhone 4S units during the initial launch weekend. By implementing a reservation system, Apple aims to manage the large influx of customers at its stores and ensure that no one is turned away due to stock shortages.

Despite this, MacRumors suggests that Apple might not strictly turn away walk-in customers who haven’t reserved their phone online. It’s speculated that Apple might still offer unreserved iPhones to walk-in customers from the daily available stock.

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Larry is a dedicated writer for TUAW, bringing a wealth of knowledge and enthusiasm to the Apple news community. With a keen eye for detail, Larry covers everything from the latest iPhone releases to in-depth reviews of the MacBook Pro and Apple Watch. His insightful articles help readers stay informed about the ever-evolving world of Apple products. Larry’s commitment to delivering accurate and engaging content makes him a valued member of the TUAW team.