Condé Nast Experiences Surge in iPad Subscriptions with Newsstand

Among the lesser-known features of the iPad running iOS 5 is Newsstand, a dedicated hub for accessing digital newspapers and magazines. Despite its low profile among users, Condé Nast has observed a significant surge in digital subscriptions since the introduction of Newsstand on October 12, 2011, with a 268 percent increase reported.

The impact of Newsstand extends to individual issue sales as well, which have risen by 142 percent compared to the eight weeks preceding its launch.

Condé Nast’s digital offerings on the iPad include popular titles such as Allure, Brides, Glamour, Self, GQ, Golf Digest, The New Yorker, Vanity Fair, and Wired. Additional magazines like Condé Nast Traveler, Bon Appétit, and Vogue are slated to be available early in 2012.

This uptick in digital engagement is a positive development for Newsstand and publishers exploring digital formats.

Last month, Condé Nast announced that its digital circulation had reached half a million readers, with 225,000 opting for a digital-only subscription. In a similar vein, Hearst, another major player in the magazine market, disclosed that its digital downloads had exceeded 300,000.

Further integration and support are on the horizon, as Adobe has announced that its Digital Publishing Suite will soon be compatible with Newsstand, promising even broader access to favorite magazines on the iPad in the near future.


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