Amazon Unveils New Kindle Store Optimized for iPad Users

Long gone are the days when the Kindle e-reader app on iOS allowed users to directly access the Amazon Kindle store to buy ebooks. This functionality was removed in July 2011 to align with Apple’s policies.

In response, Amazon has now introduced a new Kindle Store website optimized for iPad users. This new site is designed to enhance the ebook shopping experience, though it remains separate from the Kindle reader app itself.

Accessible at, the revamped site features a horizontally scrollable bar of recommendations tailored to the user’s preferences.

Below this, visitors can find lists of the Top 100 paid and free ebooks, as well as highlights from the “New & Noteworthy” collection.

At the forefront of the site, users will find a search bar, a management button for Kindle books, and an option to open the Kindle Cloud Reader. This alternative may be preferred by those who find it more convenient than the iPad Kindle app.


Paul is a dedicated writer and tech enthusiast contributing to TUAW, your go-to source for Apple news. With a deep love for all things Apple, Paul brings insightful reviews and tips on products like the iPhone, iPad, and MacBook. His expertise extends to software and app development, making his articles a must-read for any Apple fan. Paul clear and engaging writing style helps readers get the most out of their Apple devices.