Study Reveals 38% of iPhone Users Switch from RIM, Android

The popularity of iPhones continues to surge, and it appears a significant portion of this growth is due to consumers switching from competitors like Android or BlackBerry. According to a report highlighted by Philip Elmer-DeWitt at Fortune, based on an April survey by Consumer Intelligence Research Partners (CIRP), a larger number of iPhone purchases are now made by those transitioning from other smartphone brands rather than by previous iPhone owners upgrading to a new model.

The data from CIRP reveals that in April, 42% of iPhone purchasers were former users of different smartphone brands, an increase from 36% in February.

Notably, 38% of these switchers were former Android or BlackBerry users, a significant rise from 29% in February.

On the other hand, the survey found that 24% of iPhone buyers were either upgrading from a feature phone or purchasing a smartphone for the first time. Meanwhile, 34% of the purchases were made by users upgrading from an earlier iPhone model.

This is a decrease from the 71% observed following the launch of the iPhone 4S in October of the previous year.


Matthew is a dedicated writer for TUAW, bringing insightful and engaging content to Apple enthusiasts around the world. With a deep love for all things Apple, Matthew covers everything from the latest iPhone and iPad releases to MacBook innovations and Apple Watch updates. His articles are known for their clarity and depth, making complex tech topics accessible to everyone. When he’s not writing, Matthew enjoys exploring new apps and testing out the latest Apple gadgets.