Wall Street Journal Offers Subscriptions Through Apple Newsstand

In a notable shift, the Wall Street Journal has opted to distribute its content via Apple’s Newsstand, a platform that hosts a myriad of newspapers and magazines for digital subscription sales. This decision marks a significant change in strategy, particularly considering the stance of Todd Larsen, the former president of Dow Jones, who was notably against this move due to Apple’s policy of taking a 30% cut from subscription revenues and controlling customer billing data.

Larsen’s departure from the company last summer has evidently paved the way for this new approach.

Despite these concessions, the Journal will benefit by being able to request email addresses from subscribers for promotional efforts. Moreover, it retains the ability to sell digital subscriptions directly from its own website, maintaining a direct relationship with its readers.

Subscribers of the Wall Street Journal will find added convenience in being able to use their existing iTunes accounts for transactions.

Additionally, they will enjoy the automatic background downloading feature, ensuring they always have the latest edition of the publication ready to read.

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Richard

Ryan is a dedicated writer for TUAW, bringing insightful and engaging content to Apple enthusiasts around the world. With a deep understanding of Apple products like the iPhone, iPad, and MacBook, Ryan offers readers a unique perspective on the latest news, updates, and trends. His articles are known for their clarity and depth, making complex topics accessible to all. When he’s not writing, Ryan enjoys exploring new tech and staying ahead of the curve in the ever-evolving world of Apple.