Zynga Closes 11 Apps, Including PetVille, Mafia Wars 2

Zynga recently declared the discontinuation of 11 different games and apps, a move likely due to these products not meeting the company’s performance benchmarks. Among these, Petville was notably recognized, having reached over a million users at its peak.

Other notable closures include Mafia Wars 2, FishVille, Treasure Isle, and Vampire Wars.

The CEO of Zynga explained that these closures are part of a routine restructuring effort within the company. This strategy aligns with Zynga’s rapid growth over recent years, aiming to focus on successful ventures and phase out the underperforming ones.

This approach underscores the challenges facing Zynga, highlighting the necessity for successful hits as the company moves forward. The upcoming year could prove challenging for Zynga if it fails to emulate the success of past hits like FarmVille or acquisitions such as Draw Something and Words with Friends.

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Michael

Mark is a dedicated writer for TUAW, bringing insightful and engaging content to Apple enthusiasts around the world. With a deep understanding of Apple products like the iPhone, iPad, and MacBook, Mark’s articles offer readers valuable tips, news, and reviews. His expertise in the tech industry, combined with a knack for clear and concise writing, makes him a trusted voice in the Apple community. When he’s not writing, Mark enjoys exploring the latest apps and software updates, always staying ahead of the curve.