iPhone Battery Life More Appealing Than Larger Screen

iPhone Battery Life More Appealing Than Larger Screen

Recent findings from a survey conducted by RBC Capital Markets suggest that a significant number of consumers would prefer an iPhone that boasts enhanced battery life over one with a larger display. Out of 4,000 participants, 33% favored improved battery performance as a key factor for their next purchase, compared to 23% who favored a larger screen.

Historically, Apple has maintained a standard 3.5-inch screen size until the iPhone 5 era, which saw a modest increase. It is widely anticipated that Apple will unveil iPhones with 4.7 and 5.5-inch screens this fall.

iPhone Battery Life More Appealing Than Larger Screen

These larger screens are expected to consume more power, although it is unlikely that Apple would compromise on battery life in these new models.

Apple CEO Tim Cook has repeatedly expressed openness to increasing iPhone screen sizes, provided that such changes do not sacrifice user experience. At the 2013 All Things D conference, Cook was questioned about the potential for larger iPhone screens.

Cook explained:

“A large screen today comes with a lot of trade-offs. Customers clearly are looking at size, but they are also looking at things like, do the photos show the proper color, the white balance, reflectivity, battery life, brightness, the longevity of the display.

So there are a whole bunch of things that are very important to the display. So what our customers want is for us to weigh those and come out with a decision. And at this point, we felt that the Retina display that we’re shipping is overwhelmingly the best.”

Thus, it appears that any future iPhones with larger screens will not compromise on these essential qualities.

Share This Article

Larry is a dedicated writer for TUAW, bringing a wealth of knowledge and enthusiasm to the Apple news community. With a keen eye for detail, Larry covers everything from the latest iPhone releases to in-depth reviews of the MacBook Pro and Apple Watch. His insightful articles help readers stay informed about the ever-evolving world of Apple products. Larry’s commitment to delivering accurate and engaging content makes him a valued member of the TUAW team.