Apple Pay Used in 0.91% of Whole Foods Transactions Since Debut

Walmart's Dubious Reasons for Not Supporting Apple Pay

Since its launch in late October, Whole Foods has seen over 150,000 transactions through Apple Pay, as reported by their CIO Jason Buechel in a recent interview with the Wall Street Journal.

This impressive figure suggests that Apple Pay now accounts for nearly 1% of all transactions at the grocery chain, according to calculations by Mike Dudas, a former employee of Google, PayPal, and Braintree.

Walmart's Dubious Reasons for Not Supporting Apple Pay

Updated estimate: Apple Pay represented ~1% of @WholeFoods transactions in the 17 days since Apple Pay launched.

– Mike Dudas (@mdudas) November 7, 2014

This is quite an achievement considering that Apple Pay is only compatible with the iPhone 6 and has been operational for just about three weeks.


Jennifer is a dedicated writer for TUAW, bringing a wealth of knowledge and enthusiasm to the world of Apple news. With a deep love for all things Apple, Jennifer covers everything from the latest iPhone and iPad releases to the newest features in macOS and watchOS. Her insightful articles and engaging style make complex tech topics accessible to everyone. Jennifer’s expertise and genuine interest in Apple products shine through in every piece she writes, making her a valued member of the TUAW team.