Jimmy Iovine Honored as GQ Man of the Year, Discusses Apple Beats Deal

Jimmy Iovine Honored as GQ Man of the Year

Earlier this year, Jimmy Iovine became a part of Apple following its acquisition of Beats for $3 billion, marking the tech giant’s biggest acquisition to date. This move has certainly paid off for Iovine, who was recently honored in GQ’s Men of the Year. In his interview, Iovine shared insights into the motivations behind the merger with Apple.

How did Apple come to buy Beats?

Jimmy Iovine Honored as GQ Man of the Year

I persuaded them that acquiring this company was essential.

I expressed my desire to be part of Apple, emphasizing, “I don’t want to work for anyone else. I want to be here, at Steve’s company. I know you understand popular culture.

I know there’s a gap in your music offerings; let me fill it.” It took two years for them to agree.

Iovine identified a significant gap in Apple’s offerings: the absence of a comprehensive streaming service within its music sector. Apple Radio was not sufficient to compete with major players like Spotify. This was not a new observation from Iovine, as he had previously discussed the need for such a service.

Share This Article
Tj Luoma

Gary is a dedicated writer for TUAW, bringing a wealth of knowledge and enthusiasm for all things Apple. With a keen eye for detail, Gary covers everything from the latest iPhone and iPad releases to in-depth reviews of the MacBook Pro and Apple Watch. His insightful articles help readers navigate the ever-evolving world of Apple technology. Gary’s expertise and clear writing make him a trusted voice in the Apple community.