Apple Launches “Change is in the Air” Campaign for iPad Air 2

Apple Launches "Change is in the Air" Campaign for iPad Air 2

On a recent Sunday, Apple launched a fresh marketing initiative for the iPad Air 2, showcasing a series of scenarios that illustrate the device’s versatility in both professional and leisure activities.

This new campaign, titled “Change is in the Air,” marks a departure from previous advertisements which typically centered around individual stories.

Apple Launches "Change is in the Air" Campaign for iPad Air 2

The campaign is supported by a newly designed webpage and a promotional video that was broadcast during the NFL games.

This video, now also available on Apple’s official YouTube channel, features “Who Needs You” by The Orwells, enhancing the energetic and dynamic tone of the campaign.

Apple’s promotional materials emphasize that the iPad Air 2 is not only the slimmest and lightest in its range but also the most capable.

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Ronald is a dedicated writer for TUAW, bringing a wealth of knowledge and enthusiasm for all things Apple. With a keen eye for detail, Ronald covers the latest news and updates on products like the iPhone, iPad, MacBook, and Apple Watch. His insightful articles help readers stay informed about the ever-evolving world of Apple technology. When he’s not writing, Ronald enjoys exploring new apps and discovering innovative ways to use his Apple devices.