Man Enters Apple Store Carrying an Apple Watch

Man Enters Apple Store Carrying an Apple Watch

Recently, during a conversation with an acquaintance who works in Apple Retail, we touched upon the evolving approach to Apple Watch support. It appears that Apple has revamped its support protocol, which could introduce complexities, especially when dealing with a clientele that is both more discerning and affluent. While the idea of selling the Watch in upscale retail locations has been suggested, actual support is likely to be confined to phone calls or visits to Apple Stores.

This shift could potentially complicate customer service dynamics.

Man Enters Apple Store Carrying an Apple Watch

Details on the changes to Apple’s support framework are sparse, but it’s clear that these modifications might increase the burden on services like the Genius Bar. In my area, the local Apple Store is often bustling with activity. Securing an appointment is straightforward, yet it’s common to see a Genius attending to multiple customers simultaneously.

The store frequently feels overcrowded, and adding high-ticket items like the Apple Watch into this mix might not be ideal for those who expect a more personalized service for their premium purchase.

Although it might be premature to express concern, it’s noteworthy that Apple has been actively recruiting experts from the fashion and watch industries. This suggests a strategic preparation to blend technology with style effectively. However, Apple’s retail sector has experienced some leadership voids recently, complicating the ability to maintain their industry-leading customer satisfaction scores.


Jeffrey is a dedicated writer for TUAW, bringing readers the latest news and insights on all things Apple. With a deep love for technology, Jeffrey has a knack for breaking down the complexities of the iPhone, iPad, MacBook, and Apple Watch into easy-to-understand articles. His engaging writing style and thorough research make him a trusted voice in the Apple community. When he’s not writing, Jeffrey enjoys exploring new apps and testing out the latest Apple gadgets.