BlackBerry CEO Urges Apple to Expand iMessage Access

BlackBerry CEO Urges Apple to Expand iMessage Access

BlackBerry is diligently working towards regaining its market presence, competing against the dominant iOS and Android systems. The introduction of the BlackBerry Classic represents a positive move, yet the lack of sufficient app support remains a significant hurdle, as developers show little interest in adapting their applications for BlackBerry’s ecosystem.

In an unconventional approach, BlackBerry’s CEO, John Chen, is advocating for regulatory intervention to compel companies like Apple to offer their proprietary apps on competing platforms.

BlackBerry CEO Urges Apple to Expand iMessage Access

Indeed, Chen’s proposal includes the idea of making Apple’s iMessage service available on non-Apple devices, such as BlackBerry. Chen even goes so far as to say that companies like Apple and Netflix are “discriminating against BlackBerry customers” by not making their popular services universally available.

This accusation comes at a time when BlackBerry itself has made its once-exclusive BBM messaging service available on iOS and Android platforms since 2013. However, this move by BlackBerry could be seen as a desperate attempt to stay relevant in the eyes of the technology community, so Chen’s call for openness might be taken with skepticism.

.
Scott

Brian is a dedicated writer for TUAW, where he shares his insights and expertise on all things Apple. With a deep love for technology, Brian covers a wide range of topics, from the latest iPhone and iPad releases to the intricacies of macOS and Apple Watch features. His clear and engaging writing style makes complex tech topics accessible to all readers. Brian’s enthusiasm for Apple products shines through in every article he writes.