Apple Recruits Burberry Digital Retail Expert for Special Projects

Apple Recruits Burberry Digital Retail Expert for Special Projects

Apple continues to strengthen its team by recruiting top talent from the fashion industry. Following the acquisition of former Burberry CEO Angela Ahrendts in October 2013, the tech giant has now welcomed Chester Chipperfield, previously Burberry’s Vice President of Digital and Interactive Design, to its Special Projects team.

This move was first announced on Twitter in December and was recently highlighted by 9to5Mac.

Apple Recruits Burberry Digital Retail Expert for Special Projects

While the specifics of Chipperfield’s role at Apple remain under wraps, his expertise in digital retail and user experience at Burberry could prove invaluable as Apple gears up to launch its highly anticipated Apple Watch.

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Steven

Daniel is a dedicated writer for TUAW, bringing years of experience and a deep love for all things Apple. With a keen eye for detail, Daniel covers everything from the latest iPhone and iPad releases to the newest features in macOS and watchOS. His insightful articles and reviews help readers stay informed and make the most of their Apple products. When he’s not writing, Daniel enjoys exploring new apps and tinkering with his MacBook Pro.