Will Apple sue the WSJ?
From a business standpoint, of course, this makes sense. Leaks to newspapers have limited circulation and are easily quantifiable. Leaks to blogs, on the other hand, take on a life of their own. Most journalists will also give you a call and try to get a comment on a story before they break it. This gives you two important things: first, a chance to prepare, and second, the opportunity for the all-important sound bite, or at least the chance to get your "no comment" or craftily worded half denial on record. Bloggers, and even more traditional online publications, tend to post first and ask questions later, which complicates spin and damage control.
[via Dave Winer]
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