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What .Mac gets right

Now that we've lamented what's missing and wished for a brighter future, let's send some love Apple's way. .Mac isn't all bad, after all. Today, we're going to highlight some of what's good about .Mac. No bashing today, so save your griping for this post. Yes, I know that iDisk is slow and blah, blah. Today's post is about the positive, for the most part.

Read on for all that's (mostly) good about .Mac.
Exhibit A: It's all built in

One of the things I absolutely love about .Mac is how easy it is to access services. Take the Finder for instance. I keep a local copy of my iDisk on my desktop, so all my files are immediately at hand (hush about upload times). Or, just click on the "Go" menu and there's your iDisk, as well as your buddy's iDisk and/or public folder (depending on how s/he has things set up). Speaking of which, I can give just about anyone read/write access to my public folder which is great for receiving those files that are too large for email (those full-rez, layered Photoshop images, for example). It's terribly convenient and so transparent that it's easy to forget that you're dealing with a remote volume (what did I tell you about your complaints over speed?!?).

Exhibit B: Plays nice with the iApps

This one kind of goes hand-in-hand with Exhibit A, but it deserves its own mention. Just like it does with the Finder, .Mac plays beautifully with the iApps. iWeb is, of course, the shining example. Once you've built your site, getting the thing uploaded and live is as simple as it can be. There's no FTP to worry about, no typing in cryptic paths or scary permissions to consider. Just click "Publish" and it's all taken care of. Which brings me to Exhibit C...

Exhibit C: It's great for n00bs

Before you get all excited, please understand my definition of the term "n00b" in this context. I don't use it in a derogatory manner at all, I'm simply refering to someone who has had limited experience within a given area of expertise. For example: My parents recently moved to Florida and my sister all the way to Houston (Don't mess with Texas). This means we rarely get to see each other (maybe once a year). Rather than miss out on one another's lives, we've all set up iWeb sites that we use to share images and stories from our respective parts of the world. Now, my parents and sister are intelligent people but have no experience whatsoever with web publishing. Yet, over the course of a weekend (via Apple Remote Desktop) I had all three of them up, running and totally comfortable behind the keyboard. Part of that is iWeb's doing, of course. But, the ease of iWeb wouldn't matter a tinker's cuss if they couldn't upload their finished products. "All you do is click 'publish' and watch it go," I said. The point is that it's great for people who have other, more important things to worry about than file transfer protocol. If you want to get the information out to your group of readers, whomever they may be, .Mac lets you do so without getting in your way.

The Learning Center is also quite well done. Again, seasoned Mac geeks like you and I may find it a little pedestrian, but for the average (read: typical) user, it's tremendously useful.

Exhibit D: The do-it-all email address

Apple made a very nice move when they allowed users to use their .Mac email address as their Apple ID (nice or insidious, I'm not sure. Want to keep that address, laddie? You'd better renew.). Want to set up an iTunes account? Use your .Mac email address. Want to place or check up on a purchase made via the online Apple Store? Use your .Mac email address. iPhoto purchases, Apple's discussion boards...on and on. I certainly don't want to try and remember a slew of different passwords. The one-address-does-it-all feature frees me from that burden.

Exhibit E: Back it up

Apple's backup is (I'm going to say that word again) so easy. The Backup application is automated and can be scheduled to back up what you want, when you want and to where you want. Sooo many people don't back up a thing and eventually will (not "may," but "will") find themselves crying. Simply taking one afternoon to schedule regular, overnight back ups can save some very real regret in the future.

Conclusion


Well, it's not so bad afterall, is it? They say you should end on a good note. Unfortunately, this isn't the end. Next we'll publish a "State of .Mac" post that will review what we've written so far and look at the current state of .Mac as we try to figure out just where we stand. Stay tuned.

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Analysis / Opinion

Now that we've lamented what's missing and wished for a brighter future, let's send some love Apple's way. .Mac isn't all bad, after all....
 

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Marcus Kazmierczak


I wrote a script which addresses David's request for a script to import delicious bookmarks to Yojimbo.

http://mkaz.com/archives/125/import_del.icio.us_bookmarks_to_yojimbo

September 16 2006 at 5:13 PM Report abuse rate up rate down Reply
naugahyde

Apple needs to roll out .mac services that will surpass, not match googles offerings.

Charge 1/3 of what it costs now, and sell 10 times as many memberships.
In fact, make it free for a year with a new machine - once you've used it for a year, you'd gladly pay $29.99 to renew.

August 28 2006 at 2:49 PM Report abuse rate up rate down Reply
eric f

S, thanks, but your alternate solution for the homepage photo albums is not an alternate at all. I would still be paying for and using .Mac. And if I didn't own a new Mac (I do), it would be even more expensive, paying for iLife 06.

August 27 2006 at 6:47 PM Report abuse rate up rate down Reply
Olson

According to CAD (http://cad-comic.com/comic.php?d=20060823) and Wikipedia (http://en.wikipedia.org/wiki/Newb#Newb_vs._noob), the spelling newb may be used to refer to users that are simply inexperienced :)

August 26 2006 at 6:14 PM Report abuse rate up rate down Reply
Joel

Oh, how about our own freaking domain names for 99 bucks a year? I mean godaddy gives youa domain with free hosting for something like 10 bucks!

August 26 2006 at 1:45 PM Report abuse rate up rate down Reply
Sean Savage

Even better, eric f, try .Mac + iWeb. Upgrade to iLife '06 and use iWeb to upload your albums to nicer looking websites. You can go from pics in iPhoto to a finished, password protected website in iWeb in about 60 seconds (plus upload time). No clunky web-based interface.

August 26 2006 at 1:45 PM Report abuse rate up rate down Reply
Joel

I don't mean to .Mac bash, but won't the inclusion of Time Machine in Leopard make .Mac's Backup a bit obsolete? As a long-time .Mac member, I'm hoping that a serious update is due soon, i.e. storage space & member exclusives (how about those .Mac widgets we were promised?)

August 26 2006 at 1:43 PM Report abuse rate up rate down Reply
eric f

Before I give up .Mac, I need a replacement to their Homepage photo albums. I am a photographer and it's the easiest way in the world to upload digital contact sheets. that's all I use .Mac for.

I need:
-easy upload
-automated album creation
-Private, password protected albums
-Fast loading pages
-Albums with pages or subfolders
-Simple, Ad free pages

I've just tried the new Picasa albums, and it's pretty good, but lacks password protection for albums or the ability to organize the albums into pages or "sub-albums" the way .Mac does. Although the pages and images load very fast.

I already use Flickr, but the interface isn't intuitive enough for this purpose. It's confusing for a non-flickr user.

Can anyone suggest alternatives with such a simple interface?

August 26 2006 at 12:41 PM Report abuse rate up rate down Reply
fredrik

Price, price, price...
Apple has always been pricey. Sure the new batch of computers is an exception but if you wish to hook the users, it really is through a service like ".Mac". Give us ".Mac" for 29.99 and see what happens. I have been a Mac user, even a "mac evangelist" for my closest frinds and family, but I would never pony up for a ".Mac" account. I think the cost is absolutely ridiculous. A service, where I have use for no more than maybe two of the offered products, for 100 bucks a year, I think it is pretty hard to swallow. Until they lower their prices, I will use my own domain hosted by GoDaddy, Gallery through menalto Gallery free from SourceForge, back up by free software etc. PLEASE lower the price, get people hooked, make users happy and act responsibly. Sure, the shareholders desrve higher revenues, but right now they just seem to be given out as un-authorized stock-options anyway ;)

Cheers,

Svinto

August 26 2006 at 11:27 AM Report abuse rate up rate down Reply
Matt!

.Mac sync just saved me a lot of work. My HD crashed, and I lost everything except for the stuff I had automatically syncing up to .Mac (Address Book, Bookmarks, iCal). I totally forgot that I had it backed up, and was pleasently suprised last night when I was able to recover that small sliver of my life...unfortunately I'm a dumbass and everything else on the HD is toast.

August 26 2006 at 9:12 AM Report abuse rate up rate down Reply
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