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Express Shopping at the Apple Store


The Apple Store gets it right again! I just happened to be in my local branch last evening picking up a Wireless Mighty Mouse (contrary to what my loved ones might tell you, I do not live in an Apple Store), and I saw something pretty neat. They have a ton of Apple goodies stocked up for quick sale. There are two stations in the middle of the store with friendly Apple Store employees ready to check you out (credit card only) with hand-held card readers. They swipe your card, give you your box, and email you the receipt--Cool!

I've continually been impressed by the Apple Store experience. For instance, tonight when I was getting the Mighty Mouse the chipper cashier inquired as to what Mac I had. I figured she was just doing the corporate "smile at the customer" thing. Later, however, I realized what she was really doing was making sure I was not buying the Wireless Mighty Mouse to work with a Mac without Bluetooth. In other words, she didn't patronize the customer ("let me make sure you know what you're doing in buying that"), rather she just seemed friendly and yet was also making sure I wasn't going to be unhappy when I got home. As I said, Apple is really doing this retail thing right. So if you're in need of a last minute Apple gift (hi mom!) and you need to get out fast, the Apple Store has got you covered. (Sorry for the crummy camera phone shot, this is the guy at the opposite station from the one that checked me out).

The Apple Store gets it right again! I just happened to be in my local branch last evening picking up a Wireless Mighty Mouse (contrary to...
 

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Yuusou

My Apple store has been selling things this way for the longest time. Last time I went in, I was out the door in 3 minutes. 2 of them I spent looking at the 17" MBP.

December 20 2006 at 2:17 AM Report abuse rate up rate down Reply
gozer

most people tend to have very positive encounters at the stores and yet you did not. maybe you have the worst store ever and all the employees are mean evil little people who exist only to make your time there uncomfortable and miserable. or maybe you come off as a pushy and self-righteous individual who insults their product and community in front of them and then expects good service. it really could go either way.

December 19 2006 at 11:50 PM Report abuse rate up rate down Reply
E.T.Cook

Ahhh I see. So since my frustration is apparent, that must be a rationalization for the actions of the aforementioned Apple employees. It couldn't be that their actions were the catalyst for my current demeanor and contempt.

Of course Apple can do no wrong.

Case in point.

December 19 2006 at 10:41 PM Report abuse rate up rate down Reply
Mathew

A hit, gozer, a palpable hit! :)

December 19 2006 at 8:04 PM Report abuse rate up rate down Reply
gozer

why mr.cook, i find that hard to fathom as you seem such a pleasant and calm individual.

December 19 2006 at 7:51 PM Report abuse rate up rate down Reply
E.T.Cook

Mark D.

I have felt that way regarding the Apple community at large, and every Apple store I have ventured into thus far. There is a level of pretense and arrogance rarely matched in other environments.

I have used this example prior, but when I inquired if there was anything I could do to mitigate some of the heat issues with my MBP, the genius scoffed at me, told me I was ridiculous for wanting to use it anywhere except on a desk as a desktop replacement, and that the reason it was so hot was because there was "so much power" running through the system, much more then PCs supposedly.

It is this kind of disingenuous asininity that induces vomiting every time I step into an Apple store. The support infrastructure that Apple has is terrible, all across the board. I cringe every time I have to interact with Apple or their staff.

December 19 2006 at 4:22 PM Report abuse rate up rate down Reply
mrparet

For those of you that have issues with Apple stores (i.e. bad service, etc...) that doesn't mean that ALL of their stores are bad.

Just like fast food. Some locations are better than others.

December 19 2006 at 2:56 PM Report abuse rate up rate down Reply
kerry

emor8t -
What stores have you been shopping at that have handheld checkout systems? I've never been to one, and I shop *a lot*. Sure would be nice if other stores had them, but I actually have a hard time thinking of which stores this system would work in. Where are you shopping that has the remote checkout, so that I may go there, too?

December 19 2006 at 2:25 PM Report abuse rate up rate down Reply
Mark

I was just at the Legacy Village Apple store in Ohio twice recently. The most recent time was with my brother to buy a MBP; I was surprised to see them doing this type of center floor sales for their actual computers, until now I'd only seen this setup for the iPods and other small items. It made for a quick trip, and when I bought some software as a gift the actual check-out lines were near empty thanks to the holiday sales setup.

E.T.Cook:

Must be your local store then, since I've gone to two different stores for repairs and spent no more than 15 minutes tops and had friendly service (heck, one of the genius bar guys even discussed the good ol' cpu whine with me when he was prepping it for a repair visit.)

December 19 2006 at 2:05 PM Report abuse rate up rate down Reply
Ed

emor8t: If every other retail outlet has been doing this for years - how come nobody else has noticed it? I've never seen it done anywhere.

December 19 2006 at 1:45 PM Report abuse rate up rate down Reply
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