Filed under: Apple Corporate, Retail
Greenpeace at Apple Store Roma Est
Continental Europe's first Apple Store - Italy's Roma Est - received a huge number of visitors this past weekend, including Greenpeace. One representative, dressed as "Eva," offered a fig leaf-wearing "Ecco Steve Jobs" a green, eco-friendly Apple. The couple also brought two large, "green" iPod cutouts. If Google's Italian-to-English translation is accurate, they were eventually asked to leave.Greenpeace has been after Apple to stop using toxic materials in manufacturing of their machines for quite a while now. If there's one thing you can say about these folks, it's that they're persistent.

Reader Comments (Page 1 of 1)
Jay said 7:11PM on 4-01-2007
Damn, these guys bug me. As if its Apple that the problem for pollution. Think about how many pcs get thrown in the landfill compared to macs... Macs hold such a minimal part of the computer market. The only reason they choose apple is because it is a recognizable, 'hip' comapny. Buncha annoying jerks, if you ask me.
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artifex said 7:30PM on 4-01-2007
When I bought my MacBook online last week (yay!!!!!! but still not here :((((( ) there was a checkbox asking if I wanted Apple to recycle my old computer for free. The offer included monitors and other stuff like old scanners.
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Justin said 8:23PM on 4-01-2007
I agree with #1... their only targetting Apple cuz now their all popular with their iPods and what not... they would target other companies if they were popular too.. bunch of annoying hippies...
Sure, I would love to take care of the environment, but these guys are just annoying idiots that have no jobs.
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blah said 10:07PM on 4-01-2007
his name isn't Ecco Steve Jobs. "Ecco" means "here is" or "here you have it". it is meant to mean "This is Steve Jobs."
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pentumforever said 5:30AM on 4-02-2007
You're right that they choose Apple for it status. I believe they didi it to become more visible. They wouldn't have gotten as much attention if they went after Dell or HP. However their points are right and important so I don't see anything bad in those things.
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lynxman said 1:57PM on 4-03-2007
The Greenpeace attitude lately is really annoying me, it's good to pressure Apple if it's true that they're the less-ecological technological company (which with Apple corporate concept, I seriously doubt it), but I think they're stretching this a bit too far, using it for PR purposes more than anything else, doing this demonstrations and also flooding Flickr Apple user groups with pictures.
I personally say I had enough to simply ignore any future Greenpeace action in whatever they do from now on.
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Mark said 5:48PM on 4-04-2007
Steve Jobs has nothing to answer for when it comes to Greenpeace's un-scientific, one-sided environmental ratings system. Greenpeace's Iza Kruszewska has said that Mr. Jobs has a lot to answer for -- Go save a whale Iza! Greenpeace's report (of lies and misleading information) ranked the HP laptop they tested -- then had to pull their findings back off the table when HP even admitted their product didn't meet the company's own "green" policy. So the entire findings of this Greenpeace report are now compromised. Greenpeace is nothing more than a PR company looking to gain funding to pay their rent and salaries. I've had it with the hypocritical nature of organizations like Greenpeace. They lie and skew findings and facts in their warped-sense of helping the environment for the sole purpose to suck money from people who don't know any better.
I do however think its an irony that Al Gore is on Apple's Board of Directors. I buy only Apple products because they're better than any other computer made on the planet. But the next time I need a recycling company, I'll be sure to call on Dell or HP.
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