AAPL chosen for the Bar Mitzvah portfolio
Over at the Seeking Alpha investment blog, they take this crazy Wall Street business pretty seriously, and blogger/financial adviser Scott Rothbort of LakeView Asset Management is serious about his financial plan for his kids' Bar & Bat Mitzvahs. In case you're not familiar, the Jewish coming of age celebration (traditionally at age 13 for boys/12 for girls, although nowadays many families fete both at 13) involves a ceremonial call to read from the Torah scroll, recognition as an adult member of the community, and gifts -- sometimes legal tender -- from family and friends.Rothbort's policy for those cash gifts is prudent: his kids use a chunk to buy a new computer (in the case of his son's upcoming Bar Mitzvah, the family's first Mac) and the rest gets invested in a five-stock equity portfolio. Topping the list of stocks is our dear friend AAPL (blog | quote), and Rothbort suggests an interesting sales strategy: "[Microsoft's] Vista operating system is such a disaster that it turns out to be the best marketing tool for the Apple Mac." Yikes. Other stocks on his list include Google, McDonalds, Goldman Sachs and Sears Holdings. Mazel tov, young Mr. Rothbort, and welcome to the Mac tribe.

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Reader Comments (Page 1 of 1)
JeffDM said 11:53AM on 4-23-2007
I can't say that I have better recommendations right now, but I can't say that I expect McDonald's or Google will have that much growth in their pricing. McDonald's is just being squeezed in their market, just holding onto their share is a trick in itself with more chains expanding, a lot of it is at the expense of McD's market.
Expectations on Google seem to be too high and despite offering so many services, they only seem to have one good revenue source, and that's the ads. I don't even think the commercial version of Google Docs is a credible contender yet for anything other than having more interactive collaboration.
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paul said 1:45PM on 4-23-2007
Talk about a bad investor. Buy low, not high!
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Michael Rose said 1:54PM on 4-23-2007
If you're Gene Munster and you have a 52-wk price target of $145... you are buying low.
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YisraelDov said 3:29PM on 4-23-2007
FYI... A kid doesn't **have** a Bar Mitzva he **IS** a Bar Mitzva.
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Michael Rose said 3:40PM on 4-23-2007
#4, yes, you're correct, but I went with the conventional English usage rather than the awkward "becomes Bar Mitzvah."
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andrew harrison said 6:36PM on 4-23-2007
I started my portfolio with my Bar Mitzvah money, and have added bits and pieces over the years. I now have more than enough deposit for a house.
Whilst I didn't really like it at the time - mainly because I wanted to spend the money on toys and such - it is a really good way to directly impact your children's financial future. Make sure you pick safe stocks, and everything will be good.
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Tom said 4:26AM on 4-24-2007
Errr... why is this news?
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shane Floribus said 10:56PM on 5-13-2007
COMMON SENSE tells me Steve Jobs has an unrevealed trick up his sleeves that won't be revealed until the the WDC. The accelerometer technology used in the iphone I believe has a dual purpose. My guess is that if I can think of this, then all those brains at Apple should have figured this out during development.....Long time ago.... If you think about how the Wii operates you will figure it out. If you were using the browser on the iphone reading a news article fo example, like most PDA's the screen is so small you constantly have to move left or right to read. Good thing about the iphone you can use your fingers on the touch screen to slide left or right. This is already a leap up above PDA's. But I believe there is more... the iphone will give you an option to use the accelerometer technology for this. Imagine while sitting on a chair you are holding the iphone about 12 inches from your eyes in front of you. Now if you decide you'd like to move the screen towards the right, your hand would hint to the right and the rest of the news article would appear instantly. Up, down, left , right. Even easier than two sliding fingers. And last thing is... why just use this great technology for simply knowing if the screen should be up right or in widescreen???? I'm guessing the Apple minds are creative enough to exploit the "accelerometer". DON'T YOU? Full disclosure: yes I do own Apple shares and options.
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