Filed under: Apple
Apple among Gen Y most trusted brands
Ok, Generation Y, which brands do you trust the most (for the record, "Generation Y" is comprised of people between the ages of 21-27)? Outlaw Consulting asked that question to a group they referred to as their "...most forward trendsetter* panelists" across several US cities, and Apple topped the list. According to Outlaw, brands that the subjects viewed as "straightforward" were viewed favorably. Also, plain packaging that seemed to "...avoid excess" scored well. That seems to be consistent with Apple's famed "out-of-box experience," wouldn't you say? Other brands in the top 15 include:
As a representative of Generation X myself, let me say, "Vitamin Water?!? It's just water. I'll never understand kids these days."
*Read: The crazy ones.
[Via Macsimum News]
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Reader Comments (Page 1 of 1)
Maddles said 7:13AM on 4-23-2007
Actually Generation Y covers people as young as 15 according to some. Since I am 16 in June I guess I'm in.
Anyway, I do trust Apple, Target, and VW. The others I don't know anything about the others except Adidas, and I don't care about what brand my shoes are.
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Vincent said 7:43AM on 4-23-2007
My attitude (as either a Gen-X'er or business-major, you choose) is to not trust any company/brand too much and study everything up-close before buying it. It's worked so far.
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ItGuy said 8:25AM on 4-23-2007
While I'm just out of Gen Y (31), I agree with some of these, but not most of them....
Apple - Of course
Trader Joe's - Never seen one, but heard they are cool
Jet Blue - was OK with this until I read they run their entire airline on Windows. Scary thought. I tend to fly Continental anyway.
In-N-Out Burger - Never been to one
Ben & Jerry's - Great Ice Cream
Whole Foods - Cool if you're into the organic foods
Adidas - I'm a Nike/Reebok guy. Adidas reminds me of the shoes all the stoners wore. Not to mention seem to rip off Nike at every turn.
American Apparel - never hears of them
Target - Love Target
H & M clothing stores - great for inexpensive and fashionable clothes.
Levi's - The original
Volkswagen - Cool looking cars, but not if you want quality.
Converse - Retro shoes are all they have (and yes I like my Chucks) and now are a division of Nike.
Vitamin Water - I'll take my multivitamins, thanks.
Red Stripe Jamaican beer - Swill, barely beer. I'll take a nice microbrew, thanks.
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ralph said 9:01AM on 4-23-2007
Actually, Smart Water is just water (with electrolytes), Vitamin Water is closer to a soft drink (a very excellent and not too sweet soft drink).
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Able-X said 9:23AM on 4-23-2007
Funny, I'm 27 and was Gen X all through high school, now suddently I'm Gen Y? This Gen whatever thing is a joke. I just read that Gen Y is between 79 and 94. How much does someone born in 79 honestly have in common with smeone born in 94? With how quickly things have changed in that time frame..absolutely nothing. Someone born in 94 is NOT the same generation as me.
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cpwolfe said 10:12AM on 4-23-2007
From the list of these companies, I can only guess they surveyed all the bourgeois hipsters.
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Aron Trimble said 10:40AM on 4-23-2007
I was reading the wikipedia and they state that Gen-X incorporates people from the 60s - 80s and Gen-Y incroporates people from the 70s and 90s.
It also mentions that the people that overlap in the Mid-80s are part of a sub-generation called the MTV Generation...
I was born in 85 and I am SO confused...
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Elliott said 10:48AM on 4-23-2007
Personally I never cared for being labeled as Generation Y. It sounds generic and makes it seem like we are just a continuation of the characteristics which defined GenX. I think internet generation or "iGen" is more representative of what defines our generation. We are the first generation who doesn't have strong memories of a world without email or the internet.
As far as the list goes, I agree with many of them and am within eyeshot of several of purchases from a lot of those companies. The inclusion of In-N-Out Burger leads me to believe that this survey targeted the Western half of the States only, as I've never seen one (and we even have an American Apparel and H&M at the local mall). Also I have mixed feelings about VW. On the one hand their cars are hip and the company treats its employees well. On the other, they all seem to be driven by professors and trendy soccer moms. I think VW is more of a brand for once GenY turns 30.
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Rubbinz said 3:02PM on 4-23-2007
In-N-Out!?!? No thanks, my colon likes to stay within my body.
Some I would add to the list:
Merkur
Shavemac
Truefitt & Hill
Perdomo
They're all "straightforward and avoid excess".
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jbelkin said 3:10PM on 4-23-2007
Hey old man :-), I think you're confusing PROPEL with VITAMIN WATER. Vitamin water actually contains "natural/real" fruit flavorings along with vitamins ... Most marketers call people born in the 1990's, the Millenial Generation ...
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TRJ said 11:00PM on 4-23-2007
Trusting corporations? This is the weirdest generation yet
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Eleventeen said 10:39PM on 4-23-2007
As a representative of...well heck I dunno what they call my generation (very late gen X maybe @ going on 27 yrs old.) I can testify that Vitamin Water is *the bomb*
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f.mem said 2:43AM on 4-24-2007
I prefer boomerang generation, actually.
We're been made kinda retarded by boomer parents and teh media, and so, yes, we do trust some corporations. Because we're kinda retarded.
If you look at polls, there's a whole slew of issues where we actually *believe* the hype. But we'll eventually snap out of it, and realize that society changes and we're responsible for managing it, and actually do something more meaningful than brand-identify. Once we find our core we'll see some change. Hence "boomerang."
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Tom said 4:26AM on 4-24-2007
"As a representative of...well heck I dunno what they call my generation (very late gen X maybe @ going on 27 yrs old.) I can testify that Vitamin Water is *the bomb*"
I'll second that, as a genuine gen Y'er. Excellent for curing hangovers...
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