Apple market cap tops $100 billion

Well it hit $140 today and it still hasn't split. :)

Cheers, Neil Anderson
http://www.cyclelogicpress.com

It's not unlikely to see a stock split on its way to $140.

oh man i am SOOOOOOOOOOOOOOOOOOOOO mad that i didn't buy it at 90$. we just sold our house so we had 260K to put into it. IF we had then sold it at 121$ per share we would have made a profit of.............................. 90K. YOU CAN JUST IMAGINE HOW MAD I WAS after it hit 110 i didn't think that it would go any higher. then it did. oh well

If you're looking for a short-term play, then I'd stay away from Apple. At $120, it seems like it is approaching a price caused by a high degree of speculation by people who don't know the company or business but are in it only because Apple stocks are in fashion. But to call it a bubble, I think is inaccurate.

Apple has a huge amount of assets-- their growth is not just a bunch of hot air. They are sitting on a stockpile of cash that they could instantly move if they find a good idea to invest in. They have lots of people talent (creativity, engineering). They have a strong brand that isn't going to deteriorate easily. They have good ability to negotiate huge contracts for raw materials that allows them to produce at low cost, giving them huge gross margins. They have good leadership that has good vision and direction. The sum of all of this means they have amazing potential to create desireable products that reap fantastic profits in the future.

Put these things together and Apple becomes a very attractive long term investment.

I bought 20 shares back at $15... but that was pre-split, so really the shares I have now went from $7.50 to $120! Not bad at all...

Well, I don't know...

If some numbers in the future don't play as well, as some analysts might predict, the whole thing will burst like a bubble. Not too comfortable, though I don't hold any shares (should have gotten some, when I bought my first Mac, 3 years ago ;-) )

It seems only fair to mention Google at $156b, as well. Though they're not competitors in the same sense as Apple and Microsoft, they are in the same industry.