Yeah, yeah, we know. The US store is DOWN

Why take it down during daylight for routine maintenance and low-level product updates? Pretty much every ISP and other IT service I know of schedule that stuff earlier in the morning, like 2am. For big updates, I'd understand because you don't want your store showing products that's supposed to be announced on stage somewhere later in the day.

None of the Apple hardware is new. MacBooks were updated shortly after leopard. MBPs are the same price and the Hi-Fi has been gone since august, but one thing is new:

Holiday stuff - and maybe accessories. They only need to take the store down when the make changes to everything. The Holiday stuff is to everything because of all those size bar pics and new links and extra pages. They've added and removed accessories and such w/o taking down the store.

I may have missed it, but maybe the update is that the Macbook now supports 4GB of memory.

Taking the store down is part of the excitement/experience. It obviously works!

@moulles (#15): From my experience, WebObjects, because of EOF, does NOT have to be taken down for updating, because I presume that they are only updating the SQL database (Oracle, Sybase, MySQL, PostgreSQL, OpenBase, etc.). However, this experience only counts for version 4.5.1 and below, while Apple uses version 5.x. Also, they could be upgrading the version(s) of WebObjects to the latest 5.4, and upgrading the server(s) to Leopard, but they might have already done that.

Looks like Macbook Pros 15 inch had a price cut of $300.00

Yep it is moulles, very embarrassing.

Is WebObjects really such a shitty framework that they need to take the god damn site down every time they update it? That's embarassing.

Bye Bye Hi Fi..

R.I.P.

I assume no one believes the store has to be taken down for several hours for technical reasons just to add a product? It's a marketing gimmick, right? I mean no customer of mine would accept it if I told them "yeah, in order to add a product, the whole store has to be taken down, globally, for several hours".