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Dear Santa Steve: Newton, Rentals and a Consumer Tower please

Date: 12/19/2007

To: Santa Steve

Re: Making your list, checking it twice

I have been a very good girl been a good girl attempted to be pleasant and accommodating not been indicted this year, even as a co-conspirator, and I sincerely hope that you will inscribe me in the book of life send me the following presents this year:

An unlocked 3G G3 iPhone with an optional yet affordable data-only + WiFi service. I know, I know. You're rolling your eyes at Rudolf right now and making snide comments about how much money you earn from the AT&T kickbacks on the cellular voice plans -- but I'm telling you, St. Steve, it's all about volume, volume, volume. If you earn a bit less per customer but you quadzipple your installed base, we're talking win-win here...


A Newton. No one wants a cruddy 320x480 iPod when there are glorious 600x800 Kindle pseudopaper displays. Or so Scott keeps telling me. He's not letting me touch his Kindle so I can't take it apart and play with the OS. So would you do me a favor and just stick a couple of 320x480 screens together, add on stylus input (even if the stylus has to generate an electrical charge), and release a web-browsing multitouch Newton for me? It would be kickass for movie playback, a killer game platform and make those movie rentals -- they're just a few items down on this list -- work a lot better. Many thanks, much obliged. I'm just laptop-impaired. I've never really gotten the hang of those gadgets.

Better AppleTV. Yeah, yeah. I love my Apple TV. Really, I do. But right now it's simply an overclocked underpowered Mac Mini with fewer features and not a lot else going for it. It's fabulouso for hacking but kind of boring in my living room. Would you please add some features like a tuner, a bigger disk, some Wii-killer gaming and movie rentals?

Video Rentals. Oh yeah, did I forget about the rentals thing? I hate paying $14 for an iTunes movie that I can buy at Walmart on DVD for $10, complete with extras and subtitles and funny games and which I can play back using nearly any DVD player I encounter, plus make a backup file (thank you HandBrake) sans DRM. But on the whole, I don't really want to watch movies and TV shows more than once or twice. Renting TV Shows, Movies (and better-than-wii Gaames) would seriously help the iPhone, Apple TV and my spiffy new Newton be better platforms. And keep the price way down. Remember our little chat about "volume"?

A Consumer Tower. Dearest Santa Steve, why do you have this allergy to providing regular users with customizable computers? What'd be lovely would be some Macs where you can add video cards, Macs that let you add USB ports and internal disks. We know they exist, because they are out there and they are called "Windows PCs" and they do not cost $2,000 a pop. The Mac Pro is lovely for the well-heeled media professionals, but please bring us the miniTower for cheaps.

I could go on and on (especially about the upcoming iPhone SDK), but I know I've taken enough of your time Santa Steve and there's only a week left until you board your sleigh Segway Gulfstream and go visit all the good little Mac boys and girls -- and just about a month until your keynote. So, thanks in advance and all that. I left some cookies for you next to my G4 PPC tower -- they should stay nice and warm.



Date: 12/19/2007 To: Santa Steve Re: Making your list, checking it twice I have been a very good girl been a good girl attempted to be...
 

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Ashok Gopala

If upgradability (mini towers?) means longer usage life, then I am all for it as dumping the old m/c for a new one creates unnecessary e-garbage, which according to my current understanding is a major problem without any reasonably good solution.

December 23 2007 at 12:41 PM Report abuse rate up rate down Reply
Dennis

So she's saying she wants everything she has now, only bigger and more powerful, at the same price?

Add a PCI-Express slot to the Mini, everything else should be coming in one way or another over the next 18 months.

December 20 2007 at 12:25 PM Report abuse rate up rate down Reply
Linsay

This is mega interesting..look it
http://www.great.fx.to/

December 20 2007 at 7:54 AM Report abuse rate up rate down Reply
Catt

Thanks
Sounds like my wish list minus the Apple TV...

December 19 2007 at 1:40 PM Report abuse rate up rate down Reply
Virtuous

The consumer tower is a niche market. Apple will never sell a consumer tower as long as Jobs remains in charge.

Apple's computer line-up is much simpler than that of its 2 leading competitors, Dell and HP.

December 19 2007 at 1:20 PM Report abuse rate up rate down Reply
Goodfellaz

["Please tell them that a mac is a mac because people don't like to work on their computers, but would rather do their jobs and hobbies on their computers."]

That's a pretty bold statement, because what if people have gaming as a hobby? Apple doesn't offer any top of the line graphics solution for gaming in the consumer market - Mac Mini is stuck with weak Intel GMA and iMacs have a crippled 2400 or 2600HD for heat reasons. The only way to beef up graphics performance is with a Mac Pro, at nearly double the cost. Why be forced into a Dual-Xeon config just to be able choose a better GPU?

["May your excellence show them that the quest for better hardware is, has been, and always will be a futile endeavor and that the true winner is software. I hope you understand that this is not a mac forum, but a PC forum for 'mac' users. Pay no attention to their demands. They don't want a mac, they want a pc with mac software."]

A Mac is still a PC...the difference is that Apple takes the time to pair up hardware that performs exceptionally well when coupled with the excellent software they develop. I don't prefer using a Mac because there's no expandability options, I prefer using a Mac because the overall ease of use and stability is unbeatable. A Mac provides users with what they want through software, but performance will still be heavily hardware dependent. I am a Mac convert, and I am typing this post on my MacBook Pro. However, I still run a custom built Windows desktop machine at home because gaming performance is just not there in the consumer market. If there was a customizable consumer-class gaming machine offered by Apple, I'd have no reason to use anything but a Mac.



December 19 2007 at 11:19 AM Report abuse rate up rate down Reply
3 replies to Goodfellaz's comment
Galley

I predict we will see "Triple Play" introduced at MWSF. One 720p video will play on your Mac, your Apple TV AND your latest-generation iPod. That's right folks, iPods will soon output a 720p signal. That is the real reason for the authentication chips. It was a requirement by the MPAA.

December 19 2007 at 9:24 AM Report abuse rate up rate down Reply
Hardbox

Why most people's PC innards are dusty with empty slots: because they don't know they can fill it and thereby extend the life of their PCs at a cheaper price. And vendors are happy to oblige, rather than educate users about how they can add maybe another 2 years to their investment.

Over the years I've had many friends and relatives complain about slow-running PCs or lacking a new feature they suddenly need, and they think getting a new one is the only solution. More often than not, I'd take them to buy new RAM/hard disk/graphics card/new PCI card, fix it in for them and they'd be so happy, they don't buy a new computer again for the next 3 years.

The truth is, most people don't need the latest and greatest dual-core anything. With enough RAM and a spacious hard disk, even a 1GHz processor is more than good enough.

But they do sometimes need a new technology that's just come out -- say, a DVD writer or wireless networking. With an iMac you have drastically less options. Sometimes you can add external devices, but they cost more. Sometimes it's just an impossibility: good luck trying to add Firewire 800 onto an older iMac when you want to turn it into a media server.

I upgraded my father's 1GHz Celeron-based desktop computer RAM from 128MB to 512MB and hard disk from 8GB to 40GB 5 years ago and he's still using it today. By right my 867MHz G4 tower is obsolete, but because it is upgradable it's still useful and current today.

Promoting the "disposable PC" concept of an all-in-one computer is simply irresponsible and deceptive. Imagine the plastic and toxic mountain if everyone had to replace their computers every 2 years!

December 19 2007 at 9:20 AM Report abuse rate up rate down Reply
1 reply to Hardbox's comment
KeynoteKen

I think Apple picked right as far as "upgrades" are concerned. The most frequent ones are RAM and HD both which can be performed. I'd say they probably make up 70-80% (if not more) of all upgrades. For those who don't need the latest and greatest (they're happy with their USB1 peripherals and don't need to play World of Warcraft), a consumer Mac is expandable enough for now.

December 19 2007 at 10:32 AM Report abuse rate up rate down Reply
adrenalin

I beg to differ regarding being able to "upgrade" existing macs. There definately is a market for it. I have a 24" iMac that is 18 months old. I recently upgraded the ram to 4GB and replaced the 250GB internal hard drive with a 1TB drive. I would love to replace the video card as it is definately outdated at this point. However since that is not an option I either have to live with it or go out and spend $1900.00 on a new iMac that once again, will be outdated within a year. So explain to me again why doing that is better than giving me the ability to go out and buy a better video card for $200.00 and put it into my existing machine. Sure, I could go out and buy a Mac Pro and have the ability to swap out parts, but the initial cost is definately more than I am willing to fork out.

December 19 2007 at 7:46 AM Report abuse rate up rate down Reply
1 reply to adrenalin's comment
KeynoteKen

The market does exist, but I'm thinking that if it were sufficiently large enough, Apple would have a machine for it. Would I like a mini-tower? Yes. Am I an average consumer? No.

December 19 2007 at 9:51 AM Report abuse rate up rate down Reply
Slartibartfast

HD

Seriously, HD. Apple keeps yapping about HD and the AppleTV uses HDMI but the TV and movie offerings on iTunes are still in SD and look like crap on an HDTV. If they're going to start video rentals they better be in HD format if they want my business.

December 19 2007 at 7:21 AM Report abuse rate up rate down Reply
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