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Apple preparing another large London store?


As many of our readers know, London is already host to the world's largest Apple store (pictured above) on renowned shopping-mile Regent Street. However, Apple's ambitions for the UK capital have yet to be fully realised according to a Macworld UK report today - for Apple is preparing to open another store just over a mile away in Covent Garden.

The new store is touted as being a 3-storey affair taking up around 25,000 square foot. The existing Regent Street store is approximately 28,000 square foot, and according to ifoAppleStore remains one of the best performing stores - clearly Apple thinks there's plenty more custom to be snapped up and certainly TUAW visits to the flagship store have never been quiet affairs.

The Covent Garden store is apparently going to be located at 4 The Piazza, in a location currently taken by a restaurant and nightclub -- it is of course too early to guess when the new store will indeed open.

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As many of our readers know, London is already host to the world's largest Apple store (pictured above) on renowned shopping-mile Regent...
 

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Michael Rose

Can I just say how much I love that picture? :-)

March 06 2008 at 11:58 AM Report abuse rate up rate down Reply
awh

the big dr martens store in covent garden closed down several years ago. covent garden is more about homeless street performers and pubs; i think Apple may be better off looking at Canary Wharf or King's Road Chelsea for a second London location...

March 06 2008 at 8:13 AM Report abuse rate up rate down Reply
richard

How about a store in the north of England so I don't have to go all the way to Manchester? Newcastle maybe?

March 06 2008 at 6:03 AM Report abuse rate up rate down Reply
Jez

They should be opening one in Reading like they was last year. Signed the lease and everything but nothing came round and now nothing isn't on the apple website any more.

March 06 2008 at 5:13 AM Report abuse rate up rate down Reply
2 replies to Jez's comment
Jonesy

Yes please to Reading. Where was the lease signed for?

Plus, Reading is Microsofts UK head office so they need one there just for the cause!!

March 06 2008 at 6:30 AM Report abuse rate up rate down Reply
Jez

Well it was said for where La-Zenza is placed as the lease was up and move out onto the high street. It's a shame it hasn't happened though because i applied for a job.

It has been mentioned that there could be lease in the new shopping center thats being built Chatham Place just of Oxford Rd.
Let's hope for all the Apple Fans who live in Berkshire this is true!!!!!

March 06 2008 at 8:27 AM Report abuse rate up rate down Reply
ed

i've not been to any other apple store but i think the apple store on regent street is a terrible shopping experience. You would think that apple would get shopping right, it was so disappointing.

March 06 2008 at 5:04 AM Report abuse rate up rate down Reply
2 replies to ed's comment
Ed

I think Regents Street is great - one of the few shops I enjoy going to. Everyone I know who's been there (even my mum!) think it's great.

March 06 2008 at 9:28 AM Report abuse rate up rate down Reply
ed

i've had to go a few times and i hate it. but i've only been when it's been extremely busy and it is certainly not designed for the amount of custom it does get. it looks nice and all when i've seen through the windows when it's closed but it's terrible when full.

for a start it has no signage (you'd think apple would have good signage, but it has non) and *everything* is kept below head level which means that when it's crowded knowing what people are crowded around is impossible without forcing your way to the front. (I still have no idea what's on those tables near the entrance) I don't think the table layout helps those busy times either. From my experience, the first time you go there, if it's busy, you have to ask where stuff is.

If you've never been there before how would you know that software (or anything else for that matter) is upstairs, there's nothing to tell you.

Plus if you're upstairs trying to find the tills is difficult, what with no signage pointing you downstairs and the two 'genius' bars upstairs looking like they might be payment points with nothing to differentiate them esp. when they're surrounded by all the people they have had when i've been there.

Personally i think it's poorly designed for the amount of people they have in there. People i've spoken to have agreed with me so i can't be that crazy :S :D

March 06 2008 at 11:46 AM Report abuse rate up rate down Reply
Oskar Krawczyk

New Apple Store just outside my office, get out!

March 06 2008 at 4:35 AM Report abuse rate up rate down Reply
muso_rah

And conveniently located around the corner from a Tube station, albeit one that only operates one way part of the time. Still. a short walk from Leicester Square.

March 06 2008 at 3:33 AM Report abuse rate up rate down Reply
Gavin Strange

Why the hell we haven't got one here in Bristol I'll never know!!

March 06 2008 at 2:55 AM Report abuse rate up rate down Reply
1 reply to Gavin Strange's comment
diamonddogs

With the Cabot Circus development coming up and a rich media heritage in the city with Aardman and BBC you'd think we'd be high up on the list, wouldn't you?

Though Western Computer up by Temple Meads is probably terrified of even the hint of a Apple Retail store being put up!!

March 09 2008 at 4:29 PM Report abuse rate up rate down Reply
Ethan

Then why is the Manchester store tucked up in the hideous Arndale centre? I think King's St would definitely be a better place for it.

March 06 2008 at 2:27 AM Report abuse rate up rate down Reply
1 reply to Ethan's comment
Tony Hoyle

The new part of the arndale is quite nice actually.

Of course we already have two (the other one being at the trafford centre, and opens till 10pm each night) so we can hardly be complaining when large parts of the country don't even have access to one!

March 06 2008 at 6:34 AM Report abuse rate up rate down Reply
Daniel Massarsky

In case anyone is from the London area, the restaurant and nightclub referred to is the Rock Garden and The Gardening Club. I go to The Gardening Club quite often and I have heard no word of their potential closure.

Nonetheless, it is a great corner location and Covent Garden is prime real estate for Apple to expand to. Although the post states that it's just a mile away, it's actually quite a walk from Regent Street.

March 05 2008 at 10:34 PM Report abuse rate up rate down Reply
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