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Retail experience draws women to AAPL?

Piqqem, a service that crowdsources stock picks, has some interesting demographic data about who says they're buying AAPL. Among female users, Apple is the most highly rated stock to buy.

The lowest-rated stock is Dillards -- which leads to an interesting analysis by Alex Salkever, director of research and marketing at Piqqem. He says that focused specialty retailers are better at weathering the economic downturn so far than large department stores.

"And while Apple has seen sales growth in its chain stores level off, I submit that a big reason why Apple has held strong is due to the attraction its products, stores, and services hold to women beyond the teenage years," he writes.

Personally, I think linking womens' stock choice specifically to the retail experience falls somewhere between a little chauvinist and a little short-sighted. AAPL is also the most popular stock among all of Piqqem's users, for example. It certainly can't hurt Apple's business, though, to appeal to women, teens, and other key demographics with disposable income right now.

Many analysts point to Apple's strong cash position as reason enough to buy AAPL. Indeed, Apple's stock price has recovered some since Macworld, and is trading around $98 a share. It's certainly shy of their 52-week high of $192 a share, but it's well off their 52-week low of $78.20.



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Piqqem, a service that crowdsources stock picks, has some interesting demographic data about who says they're buying AAPL. Among female...
 

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Paul

I don't think it's misinformed or emotional to judge a company on their retail experience. I've not had one good experience with Circuit City, and look where they are. Having a good experience in the stores leads to higher sales, which leads to better profits. Plus, if a company can make a good retail experience in hundreds of stores, they've obviously got the management chops to succeed, or at least a large pool of good managers to draw from.

February 12 2009 at 8:43 AM Report abuse rate up rate down Reply
Luna Lovegood

$98 is "shy of" $192 and "well off" $78? Wow.

February 12 2009 at 8:08 AM Report abuse rate up rate down Reply
rapidzombie

Just proves what I've always known: Women jump to conclusions without knowing the full extent of information. Men do it too, but I've noticed it far more amongst my female peers.

Don't get me wrong, I respect women.. but the above is just something I've observed.

February 12 2009 at 4:57 AM Report abuse rate up rate down Reply
iphonerulez

I heard an analyst say something like what's the point of Apple keeping such a large horde of cash since it's not doing anything for the stock. Aside from the fact with such a bundle of cash it's not going out of business any time soon, but other than that, so what.

Do a large percentage of women actually buy stock?

February 11 2009 at 4:12 PM Report abuse rate up rate down Reply
Alex Salkever

Robert, thanks for the post. We didn't mean the comment to be chauvinist but rather thought-provoking. It is an interesting juxtaposition that Macy's is potentially going into bankruptcy and most department stores are on the rocks. Since women control the majority of shopping dollars in this country, their sentiments actually count for more than the overall sample size. As it happens, the top rated stock for men that use www.piqqem.com is Apple but the bottom rated stock is Simon Property Group, an owner of shopping malls. Funny, huh? In a nutshell, short the mall. But if you want to call me a chauvinist for pointing out that women like Mac products (I converted my personal focus group of one roughly two years ago and we are now a no-Windoze household), guilty as charged. :)

February 11 2009 at 1:24 PM Report abuse rate up rate down Reply
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