Rob Janoff and how he made the Apple logo

Regarding the colors, you wrote:

"they don't match up with the physical spectrum at all, they're just sort of in there."

With all due respect, you're mistaken. While Janus may not have consciously considered the spectrum, the colors are, in fact, in the correct order. He just started with green at the top (logical, for the stem) and ended with blue -- but the order is still correct.

Think in terms of a color *wheel*. No matter where you begin, you eventually end up back where you started. The colors in the logo are absolutely in the correct order.

The corruption of the words "gay" and "queer" came from staight people using them as derogatory terms for homosexuals. Later on, those words were taken as self labels to take the negative connotations away.

It's a pretty similar story to the n-word. It was created by the group in power, and later semi-adopted by the group who were once called that.

Well the homocolors were pure marketing since at the time being-gay was trend.

Here is a translation of the post and article in Arabic
http://yousef.raffah.com/node/545

In response to a comment on ZLOK

jerry wrote:
Nice to read this - since I got it tattooed on my left upper arm…
The Rainbow colors even once made a guy try to hit on me in a bar - he thought I was gay since I had a Pride Rainbow tattoo… :)
Had to make him a bit disappointed. But I got a beer and a laugh!

In the late 70's and early to mid 80's the rainbow and rainbow like patterns were very popular. It appeared in many logos and clothing items.

It is unfortunate for the world as a whole that homosexuals have taken this as their symbol as it has made use of it taboo for the rest of the world.

Just like once common words like "gay" (happy) and "queer" (strange) which are no longer used. You will find these words used in holiday songs, many old movies, and classic books as late as the 1960's.

forget the article, where do i buy that apple neon sign?

Interesting piece. Though the colors do almost match up with the spectrum, just shifted by two. (ROYGBV->BVROYG)