Filed under: Apple Corporate, Retail
Apple permitted to fly flag
Just this week, Apple was granted permission to fly a 19.5 square-foot flag at the forthcoming Santa Barbara, CA Apple Store. The only other Apple Stores to have a flag London's Regent Street and Pasadena, California. The odd thing is that the flag will be this store's only external sinage.When Apple was developing the store on Boston's Boylson Street, they had trouble getting the facade approved by the Back Bay Architectural Commission and went through several revisions before everyone was satisfied. The Santa Barbara store, which is likely to open next month, will be California's 43rd location.
[Via ifoAppleStore]
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Reader Comments (Page 1 of 1)
Level 5 said 7:53AM on 4-09-2009
This isn't to be a dick but if Apple owns the property, why exactly is some bullshit red-tape committee even having any sort of input on a flag? I would honestly like to be informed.
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jc5810 said 9:07AM on 4-09-2009
Some areas either have the business equivalent to a Home Owners Association or the business district is a historic district, etc. For example Columbia, Maryland has rules about business signs not being above some rather short height. Half the time, with all the trees, it's easy to go past the businesses in question because you passed it before the sign could be seen. "But it looks nice."
Izzy said 9:15AM on 4-09-2009
Like JC said, there are covenants (they suck, but they knew them when they bought in), and city/state regulations. Sorta like the rules against someone running a garage on their front lawn in your neighborhood, it's just not cool.
Level 5 said 9:28AM on 4-09-2009
Funny story, I work in Columbia, MD (Columbia Gateway Dr), and I've noticed that. When I started this job it was always a pain in the ass to find my way around because of blocked signage. Learn something new every day ;)
SCOTT said 4:10PM on 4-10-2009
@Level 5
just so you know this is common...I live in Boca Raton, Florida and there are very few street signs because it is not allowed...those that have the tall signs that you can actually see only do so because they were grandfather clause signs...which means they were there before the city ordinance was passed and if something happens to those signs, ie...hurricane or accident and the sign falls then they can not put it back up and have to put up a sign that rests on the ground
this is very common because historical areas and areas where a majority of the people have money...they want it to look good and millions of business signs takes away from the beauty of the enviroment
like another poster said...often times you don't even know what is in a shopping center even after you pass it...we had a Wal-mart here that you could not even see from the street...you couldn’t even see the parking lot full of cars because it was so hidden with bushes and palm trees...and now that it is gone (a super walmart was built across the county border) you still can't tell that there is or was anything there
williamlane said 8:04AM on 4-09-2009
Signage, the word is signage.
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Khalil Amar said 8:43AM on 4-09-2009
pirates of silicon valley LOL
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m said 8:47AM on 4-09-2009
This just in: Who cares?
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samuel said 10:10AM on 4-09-2009
I just took it for granted that the store we have in London, which as noted has a flag, was the same as all the others.
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rob964 said 10:24AM on 4-09-2009
What's "sinage" ?.
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geoffreak said 10:33AM on 4-09-2009
... one nation, under Apple ...
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wako said 12:47PM on 4-09-2009
it really does look cultish...
mark said 11:00AM on 4-09-2009
About time guys. I've been wondering why you haven't opened a store on State Street for YEARS. Shocking that SLO would get one first.
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ben syverson said 12:55PM on 4-09-2009
The SoHo Apple Store in NYC has a little metal "flag"
http://tinyurl.com/dk7jm8
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Louis Sansano said 1:16PM on 4-09-2009
The Tekserve flag is better
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Justin N said 2:38PM on 4-09-2009
Actually, this has been a big issue in Santa Barbara, mainly because the building Apple is LEASING (they do not own it) is historic (built a year after the 20's quake) and thus the city did not want Apple destroying or renovating the facade of the building with their giant glowing signage. This was the closest thing they could do to make their location known. They snaked it by the city though by claiming there was an existing flag post. In reality, there is no post. They have destroyed the interior of the building and ripped everything out. There are plenty of other available buildings for lease on State Street that are not historic. Its a shame they had to do it to this particular building.
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afa said 2:30AM on 4-10-2009
That would be Boylston, not Boylson.
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Cris.Sugleris said 11:08PM on 4-22-2009
They don't own this building, they are paying $65,000/month to rent it. Santa Barbara has really strict codes especially on statestreet.
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