Filed under: Desktops, Hardware, Apple
Apple updates green website
Macworld has spotted a new page over on Apple's website highlighting their dedication to making their products as environmentally healthy as possible. We've seen this pitch from Apple within the past few years -- they've recently slimmed down their packaging and started using recyclable materials in making their computers. It's pretty interesting to see them making such a push on this issue, but then again it not only helps them sell computers (assuming they don't have to raise prices too high due to the new policies), but of course helps the culture and the Earth at large in terms of making sure our environmental footprints are as small as possible.The new site includes information about the impact of Apple's products both during manufacture and during usage, as well as reports on product performance, as well as a blog on what they're doing lately. They also have a link to their recycling program so that when you're done with whatever Apple products you're using, you can make sure that those recyclable products are actually recycled.
Pretty good deal all around, and good for Apple to make it clear how committed they are to this issue and acting on it.
![TUAW [Cafepress]](http://www.blogsmithmedia.com/www.tuaw.com/media/tuaw-cafepress-promo.png)
Reader Comments (Page 1 of 1)
MRCUR said 11:53PM on 9-25-2009
Uh, do you guys read the tips you get sent? I'm 100% positive Macworld wasn't the only place to spot the new "Green" page on Apple's site today. In fact I sent a tip about this new page around 9AM ET today, and this post was made some 13 hours later without any credit given to me (or anyone else but Macworld) for a tip. Nice going TUAW, although this is about what I've come to expect at this point.
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Izzy said 10:39AM on 9-26-2009
Zzzzzzz. Maybe 200+ others also sent it in. And things don't get posted immediately, people sleep.
m said 11:59PM on 9-25-2009
I am not sure, but I thought the 2006 MacBook didn't have a glass cover over it's display. Hence it most likely didn't contain any arsenic either...
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Mike said 2:32PM on 9-27-2009
Uhm, it says glass not "arsenic free". Hence it likely means other parts contain arsenic, justifying only listing glass in the 2008+ models.
Erick said 12:03AM on 9-26-2009
And all the worlds whiny butt earth nerds breath easier. *rolling eyes*
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Tim said 12:05AM on 9-26-2009
I'm typing this on the most toxic MBP in existence. Neat.
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Nick from DC said 12:10AM on 9-26-2009
Glad to know my 2006 MBP is killing the earth. Makes me feel just that much more dead inside.
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dagamer43 said 8:12AM on 9-26-2009
Same here.
Lars said 12:23AM on 9-26-2009
There is also an BusinessWeek interview on the subject, a coincidence?
Steve Jobs on the Greening of Apple
http://www.businessweek.com/technology/content/sep2009/tc20090925_936881.htm
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qwerty613 said 1:10AM on 9-26-2009
Dangit, this would have been very useful to me last year when I was doing a science report on environmental impact of computers, but couldn't get any research so my experiment was me watching youtube videos until my battery died.
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safari said 2:57PM on 9-26-2009
There was a site like this last year, just not quite as in-depth.
Joanna D said 9:14AM on 9-26-2009
There are two points which I want to make here:
The first is that you are all completely deluded if you think that Apple is doing this for any other reason than to make money.
The second is that they are complete hypocrites - how can they possibly say they are making 'green' movements when they changed iPods to ship in plastic boxes? Do they know how much worse this is for the environment than the previous cardboard ones, and how much more difficult the boxes are to recycle?
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todd said 9:26AM on 9-26-2009
I "love" this knee-jerk reaction to any company's actions. Companies are in business to make money (duh!), and that's not a bad thing! But any action that is done for some greater good is always slapped with "they're doing it just to rip more money out of our hands, those greedy capitalist pigs!" Seriously people?
Not to mention that man-made climate change is complete hoax. Get your head out of your butts and actually read the research papers (not newspapers) that have been published over the last couple of years and evidence is plain as can be. Temps are slowly and steadily dropping, ice caps are growing, all while CO2 is hitting new highs.
suneohair said 10:40AM on 9-26-2009
Unfortunately, getting most people and businesses to care about the environment is nearly impossible. You have to some reason to have an interest in it. In the case of businesses, the public seems to care about these matters, so it is in their best interest to make computers that are "green."
Of course, this means they are doing it for money. But why exactly is this negative? The consumer wins with great and environmental products, and Apple wins with more customers who want green products. You are deluded to think that the majority of people would actually care enough to do things for the environment and the environment alone. See how that works? I can call anyone delusional if I focus on what they didn't say, or in other words assumptions about what they think.
On the plastic, while I agree, the size reduction they have done makes up in part for the use of plastic. In addition, we don't know the source of the plastic. Maybe it is recycled plastic. I can't find any info on it though.
Cough said 1:54PM on 9-26-2009
Now if they could only stop mistreating their employees...
http://www.ifoapplestore.com/db/2009/09/22/store-discord-may-result-in-employee-walk-out/
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Samuel said 2:33PM on 9-26-2009
This is just like MMS on the iPhone; for the time of its absence people rant about it, when it arrives nobody seems to care very much. I think this is more of a measure to distance the competition, a bar to set on the issue.
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David Winograd said 12:30PM on 9-27-2009
I agree with you. Putting major PR money into the 'green' thing might be good for the soul, maybe, but I'd sure rather see the effort and money being put into neat stuff that plugs in and lights up.
I guess I'm bored and jaded, but 'green' seems to be the new distraction.