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Adobe to Apple: We love you, but...


The Apple/Adobe cage match continues with a new campaign from Adobe. We first noticed it on Engadget this morning. It begins with the simple statement "We [heart] Apple" and goes on to say, "We love Flash and HTML 5. We love our 3 million developers. We love authoring code only once. We love all platforms and devices."

It then describes what Adobe doesn't love, including "...anybody taking away our freedom to choose what you create, how you create it and what you experience on the web." After clicking through the ad, the user is brought to a page entitled "We [heart] choice" which features a letter from Adobe's founders, Chuck Geschke and John Warnock. Some choice passages include:

"If the web fragments into closed systems, if companies put content and applications behind walls, some indeed may thrive - but their success will come at the expense of the very creativity and innovation that has made the Internet a revolutionary force...We believe that consumers should be able to freely access their favorite content and applications, regardless of what computer they have, what browser they like, or what device suits their needs. No company - no matter how big or how creative - should dictate what you can create, how you create it, or what you can experience on the web."

In Adobe's view, Apple is telling developers "it's my way or the highway." Apple, on the other hand, believes that Adobe is clinging out outdated, proprietary tools. The fervor began when the original iPhone failed to support Flash (both the iPhone and iPad still don't) and the gloves came off when Steve Jobs published his "thoughts on Flash." Adobe CEO Shantanu Narayen responded in a matter of hours, and the public bickering has continued since.

In addition to the web ad, Adobe also has a full page ad in the Washington Post today. Their opinions are so diametrically opposed, it's hard to see how this conflict will come to a resolution.

Thanks to reader Jeff Gates for his independent tip on this story!


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The Apple/Adobe cage match continues with a new campaign from Adobe. We first noticed it on Engadget this morning. It begins with the...
 

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collide000

Adobe are hyprocrits, Flash is a closed system, they control it, they dictate what features it has. They are no different from Apple. They just know Flash is dying and they just what to moan. Flash won't die quickly though, it'll be around for a while yet, but eventually, it will die.

May 14 2010 at 4:10 PM Report abuse rate up rate down Reply
web42

Adobe's products are buggy and bloated and us Mac users have been waiting 10+ years for a stable product. After years of trying to kill Macromedia and their products (including Flash) they are now upset someone has called them on it. Try making a product that works and quit complaining.

FREE FREEHAND
For more information visit http://www.freefreehand.org

May 14 2010 at 1:27 PM Report abuse rate up rate down Reply
enostrum

This war has already started and we have already chosen.

May 14 2010 at 12:29 PM Report abuse rate up rate down Reply
1 reply to enostrum's comment
enostrum

http://www.applenext.com/2010/05/we-love-freedom

May 14 2010 at 12:30 PM Report abuse rate up rate down Reply
enostrum

come on

May 14 2010 at 12:27 PM Report abuse rate up rate down Reply
The voice of sanity

I've never heard such ridiculous analogies in all my life. If you walk into a Toyota dealership, of course you can select your engine type. You can also select number of seats, colours, auto or manual; and a whole range of different trims.

Adaptors exist that allow Canon lenses to mount onto Nikon cameras and vice versa.

McDonalds were "persuaded", by the threat of legislation, to include healthier choices in their menus. Other restaurants (steak houses among them) have moved in a similar direction by offering reduced calorie dressings, side salads, etc.

As for the dire warning about flash cookies, or SharedObjects as they are properly known - that's the second most laughable thing I've read all year, and it's patently obvious that the writer doesn't have the remotest clue how they operate. Firstly, the maximum amount of data held in a SharedObject is limited. Secondly, this small upper limit can be easily reduced futher by the end user - even refused. Thirdly, these cookies operate within a security sandbox and are only accessible locally to the SWF that created them. Furthermore, the implementation of SharedObjects with Flashlite strictly forbids the use of remote shared objects with Flash Media Server.

The idea that they are secretely sending masses of information to Google, or Adobe, is ludicrous.

Finally, SharedObjects will only work on a mobile device IF the device is capable of storing this data. If it isn't, then any attempts to save the data will fail. If it was a genuine concern, then mobile manufacturers would prevent SharedObjects from working - the plain fact is that more and more manufacturers are allowing SharedObject access on their devices and, in many cases, providing increased space for their storage.

If you're not seeing Flash content that depends on saving and retrieving persistent data, it's time to change your device to a newer model. Simple.

May 14 2010 at 11:08 AM Report abuse rate up rate down Reply
othernet

AN OPEN LETTER TO ADOBE

Get over it! You are bugging me with your crybaby "mommy, Steve won't play with me" whinging. To add insult to injury, do you seriously think you are giving us "freedom"? That playbook went out with Rove & Co a few years back. So, although I (heart) Adobe software, I also (vomit) Flash.

May 13 2010 at 10:06 PM Report abuse rate up rate down Reply
RobbyT

Flash is pooh
Flash is pooh
Flash is pooh and Adobe is too.

May 13 2010 at 7:08 PM Report abuse rate up rate down Reply
krizoitz

Dear Adobe,

I realize Flash is a big deal for you, it makes you lots of money and its been very succesful. I realize you want to extend it to the newest succesful platforms, it makes perfect sense right? No hard feelings there.

But I gotta tell you, when it comes to Flash I'm gonna have to say no thanks.

No thanks to the only thing that still crashes on my computer.
No thanks to unnecessary websites that waste bandwidth.
No thanks to ridiculous memory demands and processor useage.
No thanks to an unnecessary tool for video viewing.
No thanks to lagging behind windows versions in features over and over.
No thanks to a proprietary closed format invading on the increasingly standards based web.
No thanks to annoying ads (pop outs, pop downs, pop unders) with irritating sound and video.
No thanks to your increasingly awful interfaces on your authoring tools.
No thanks.

It's been fun, you've been important, but its time to move on. I said goodbye to the floppy disk, to cassette tapes, to 8-bit screens, to CRT's, and now its time to say goodbye to you too. Thanks for the memories Flash.

May 13 2010 at 5:18 PM Report abuse rate up rate down Reply
hedbluntincharge

yes because all we need is more drm!

May 13 2010 at 5:08 PM Report abuse rate up rate down Reply
aleonell.10

why dnt adobe just make the own iphone browser (like Opera did), which has flash on that mobile browse

they should a least consider that !!!!

May 13 2010 at 5:02 PM Report abuse rate up rate down Reply
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