iAds more effective than TV advertising, Nielsen finds
Nielsen is reporting, according to the results of a new survey, that Apple's iAds for Campbell's soup products were more than twice as effective as television advertising for the same product. Nielsen says that customers who saw ads for Campbell's in Apple's operating system were five times as likely to recall the brand name, and three times as likely to remember what the ad said. The iAd audience said they were likely to purchase the product five times more than the television audience.
Now, Nielsen admits that there could simply be demographic differences here -- the average television audience just may not be as engaged in the brand as the average iAd audience. But either way, results like these are good news for Apple's advertising platform, which we've heard anecdotally has been struggling a bit. Not only are developers not seeing the returns they'd like from the platform, but Apple has missed out on a few big deals with advertisers as well.
Results like these show that iAds definitely have a reason for their premium pricing, even if it is a matter of just making sure both audiences and advertisers are coming from the right angle. But premium priced products sold to a certain type of customer? Fortunately, Apple knows a little bit about how to do that.
Deals of the Daymore deals
Software Updatesmore updates
- Microsoft Office for Mac 2011 Update 14.3.4
- Pixelmator 2.2 available with over 100 new features and improvements
- DabKick for iPhone lets you share photos, watch videos and now listen to music in real-time
- Google Now added to search app on iPhone, iPad
- GateGuru for iPhone has been updated and greatly improved
- Twitter updates its OS X client