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Apple to unveil JointVenture, a small business repair service

We reported last week that Apple had scheduled a meeting for all its retail employees. The meeting was held this weekend, and the Cupertino company reportedly used this meeting to detail a new enterprise-oriented service called JointVenture. The program supposedly targets small businesses and lets them purchase a premium repair and training service for $500 per year. It sounds vaguely familiar to Apple's ProCare service.

For this sum, customers will reportedly receive priority Genius bar service, which pushes them to the top of the service queue and provides them with a loaner unit if a repair is to take longer than 24 hours. JointVenture customers may also be able to access a Genius-manned telephone support service and a limited number of group training sessions per year. The new service is rumored to launch on March 2 in the US and March 3 in the U.K. Additional details may be unveiled at Apple's March 2 event slated to be held in the Yerba Buena Center located in San Francisco, California.



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We reported last week that Apple had scheduled a meeting for all its retail employees. The meeting was held this weekend, and the...
 

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Jon

When will I get on-site support for my MBP?

March 01 2011 at 6:06 AM Report abuse rate up rate down Reply
Sirius

As an ACN, I don't see this as a big problem.

Joint Venture offers priority at the Genius Bar. Big hairy deal. Most organizations that I support pay me so they don't have to lug their machine back into the chaos of the Apple Store.

I believe phone support is of limited usefulness. They're apparently not offering on-site service as was previously rumored. The group training? Meh, you do that. I suspect that this program would not be of much use for problems with third-party software/hardware.

This program is only available for new purchases, so no joy for the existing machines. That makes this program simply $500 extra expense on a new mac. A few organizations might buy it. It would be better than nothing for an organization in a remote area with no local support, but it's way to limited to replace an ACN.

February 28 2011 at 3:12 PM Report abuse rate up rate down Reply
1 reply to Sirius's comment
coolcanuk

According to an article on 9to5mac;

"We’ve heard separately that this is just the first stage of Joint Venture and an expanding portfolio of services will be offered to bigger businesses as well."

If you actually go their website and read the full article, my guess is there will be expanded services in the future. It may not replace many ACN's yet but who knows down the road.

February 28 2011 at 8:21 PM Report abuse rate up rate down Reply
Terry Jackson

How is this going to affect Apple Consultants or more specifically Apple Authorized Service Providers, who already offer this type of service in their area? Seems like in an effort to "control" the user experience with Apple
products, Apple is intent on cannibalizing the businesses still left after they expanded into retail, slashing and burning many VARs across the board, when they did so, and now their focusing doing the same to AASPs?
Scary times....

February 28 2011 at 1:06 PM Report abuse rate up rate down Reply
Johnny

Until Apple started to get big in the early 2000's, there were plenty of places to get great support for small businesses including Apple themselves. It was easy to order replacement parts yourself and I remember many times talking to Apple employees for advice on purchases as well as network configurations, etc.

Since then, there are very few third party Apple dealers with good service that aren't way overpriced and Apple themselves have offered small business no option other than going to the Apple store to see a Genius like everyone else. I do have to say that I am usually pleased with the service when I do go to the Genius Bar and I'm glad that they usually pick up that I know what I'm talking about instead of taking me through a bunch of BS. That right there is the problem with most small business services is that they treat you like an idiot even though you sometimes obviously know way more than they do. I rarely need any outside IT help, and when I do it usually just that I need someone I can call and get a quick answer or bounce a few ideas for how I'm going to set up a new server, etc.

While I have found some good contacts in Apple's enterprise dept, it just isn't the kind of service I really need. So I think it's a step in the right direction for them to offer something like this. I'm not sure I would use it enough to justify $500 a year, but many companies would and I will certainly consider it once I see more details.

February 28 2011 at 12:05 PM Report abuse rate up rate down Reply
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