Apple's most popular ad online isn't "Think Different" or "1984"

Much of Apple's advertising is as iconic as its devices and even people. But which is the most popular online? Research firm Visible Measures says it has the answer.

Many people remember 1984, the Ridley Scott-dircted TV ad that aired on January 22, 1984 during the third quarter of Super Bowl XVIII.

The Think Different campaign featured the "Crazy Ones" essay read by actor Richard Dreyfuss over footage of notable people like Amelia Earhart, Alfred Hitchcock, Martha Graham and Jim Henson, complete with Kermit the Frog.

Interestingly, Web tracking company Visible Measures (VM) reports, neither of these spots is the most popular online (based on number of views). Instead, it's this six-minute video used to introduce the iPhone 4. VM claims that spot has garnered 17.3 million views across several outlets since it debuted in June, 2010.

By Visible Measures' calculation, 1984 has pulled in 10.3 million views will Think Different ranks in with "nearly" 3 million. You can view the full list here and see where your favorite spot ranks.

[Via All Things D]

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Source: http://corp.visiblemeasures.com/news-and-events/blog/bid/647…

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Much of Apple's advertising is as iconic as its devices and even people. But which is the most popular online? Research firm Visible...

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ThomasO

I agree with the criticism of the survey... I watch THINK DIFFERENT every time I need a little inspiration... I've downloaded a copy of the video and I don't get it directly from YouTube any longer... How does THAT figure in.

1984 and THINK DIFFERENT are two of the best videos ever... They just happen to be Apple ads!

Tom

August 27 2011 at 1:20 PM Report abuse Permalink rate up rate down Reply

jason

I agree with you Ben. People looking to watch Apple Ads will also have to search harder to find the "Think Different" and other ads. Looking for "Watch the Skies" will turn the Airport up eventually... after about 100 other ads. Than, after watching six minutes of iPhone, I'd be on to other things.

August 26 2011 at 6:33 PM Report abuse Permalink rate up rate down Reply

mikehild

I don't think the iPhone video should even technically count as an ad, in the same way the 1984 / Think Different ads do. Those are very definitely short TV ads.

The iPhone video in question is a SIX MINUTE promotional / introductory video. People weren't seeking it out and watching it because they thought, "Hey, that was a cool ad," like they would with one of the PC and Mac guy ads. Rather, they wanted to watch the video showing off all the features of the new iPhone.

August 26 2011 at 4:48 PM Report abuse Permalink rate up rate down Reply

puhsitch

Um, yeah. How many people just come across that iPhone ad incidentally while searching the web for "iPhone"? I'm sure that most people watching the "1984" ad had the intention of watching it in the first place. If YouTube were around in 1984, I can't imagine what those numbers would be!

August 26 2011 at 2:40 PM Report abuse Permalink rate up rate down Reply

Simon

1/22/84... That's my birthday!

August 26 2011 at 2:23 PM Report abuse Permalink rate up rate down Reply

Ben King

Ignore Visible Measures, they're useless. Of course 1984 and Think Different aren't going to be the most popular on YouTube, they were released before YouTube existed. People aren't going to go back and look at old ads as much as they're going to look at the one that just came out and premieres on YouTube.

Duh.

August 26 2011 at 1:50 PM Report abuse Permalink +2 rate up rate down Reply