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What's Apple going to do with $97 billion in cash?

During its earnings conference call, Apple confirmed the company is sitting on a treasure chest of US$97.6 billion. This stack of cash is steadily growing, up from $81.6 billion at the end of the September quarter. With all that money in the bank, you can't help but wonder... what's Apple going to with it all?

Rather than sitting idly in the bank, Apple said it's "actively discussing the best use of its cash," which could be a hint it's looking at strategic acquisitions. Neither CEO Tim Cook nor CFO Peter Oppenheimer would comment specifically on any acquisitions or what other plans Apple had for this cash. The only straight answer was that Apple, in the past, has spent its cash wisely and will continue to spend it wisely in the future.

Apple has a long history of quietly acquiring companies and adding their talent to Apple's hardware and software teams. In past few years, the company has acquired mapping company Placebase, 3D-map maker C3 Technologies and online music service LaLa. It recently scooped up voice control software Siri and flash memory maker Anobit.

If Apple does use some of its reserves to acquire new technology, which company will be next? Besides improving its Numbers app, what else could Apple do with its money?



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During its earnings conference call, Apple confirmed the company is sitting on a treasure chest of US$97.6 billion. This stack of cash is...
 

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Pensando Marketing

Buy and fix Adobe, please.

January 26 2012 at 12:59 PM Report abuse +3 rate up rate down Reply
Pensando Marketing

Buy and fix Adobe.

January 26 2012 at 12:59 PM Report abuse -3 rate up rate down Reply
sfrib

buy please food for childrens in Africa, make schools and buy the world peace.

January 25 2012 at 7:33 PM Report abuse -1 rate up rate down Reply
chrism238

Buy TiVo, and release updated PVR hardware under the banner of Apple TV 3.
It's by far the best PVR concept, just not supported in software as well as it could be.

January 25 2012 at 3:48 PM Report abuse -3 rate up rate down Reply
Michael A. Rodriguez

Even if they bought Nintendo at their present $17.9 billion market cap, Apple would still have almost $64 billion left over in change!

January 25 2012 at 12:48 PM Report abuse +2 rate up rate down Reply
Michael A. Rodriguez

yes, please, buy Nintendo!

January 25 2012 at 12:40 PM Report abuse +2 rate up rate down Reply
Josh

Quarterly dividends to stockholders? They seem to have enough cash on hand that they could reward investors for helping make them so successful...

January 25 2012 at 12:25 PM Report abuse -3 rate up rate down Reply
Benedict Murray

They could buy Intel :)

And set up a movie studio.

And make an electric car.

January 25 2012 at 9:09 AM Report abuse +2 rate up rate down Reply
adhuston.kent

Buy Jamf software a get into enterprise support.

January 25 2012 at 7:44 AM Report abuse +1 rate up rate down Reply
Berend Ouwerling

"the got those numbers right, now focus on the other numbers." :)

January 25 2012 at 7:35 AM Report abuse +1 rate up rate down Reply
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