Apple tops e-store satisfaction survey
If you've been happy with a purchase that you made at Apple's online store, you're not the only one. Michigan-based ForeSee announced today that the Apple online store received the highest satisfaction score of any computer-related company and was tied for second place overall with QVC.com.
ForeSee surveys almost 21,000 visitors to the top 100 online stores as ranked by annual revenue, and has been doing so since 2005. Apple scored an 85 this year, up from an 80 ranking last year. The only e-store that beat Apple's was Amazon, which ForeSee says "continues to set the standard for e-retailers." Amazon received an 89 score.
Other electronics manufacturers fell behind Apple, with Dell at a score of 80, HP at 79, and Sony and Microsoft both at 78. There's good news in the report for anyone purchasing electronics online -- scores of 80 and higher, which ForeSee CEO Larry Freed refers to as being on "the threshold of excellence," are becoming much more common than in the past.
The complete report can be downloaded for free from ForeSee by filling out an online form.
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