Mac users Articles on TUAW - The Unofficial Apple Weblog

The Street: "Mac Owners Are Snobs"

by Cory Bohon (Feb 17th, 2008)

According to a recent The Street video, they say that Mac users are "snobs." The video, which is based on research by Mindset Media says that Mac owners are more likely: to be perfectionists to use notebooks to use teeth whitening products to drive station wagons to pay for downloaded ...

MetaFacts report finds that AAPL popular with the AARP crowd

by Laurie A. Duncan (Nov 30th, 2006)

According to MetaFacts 2006 Home PC Brand Profile Report, 46% of Apple's base is over the age of 55, compared with 25.2% of other platforms. The Home PC Brand Profile Report is "one of a series of summary reports on specific topics based on the results of MetaFacts' 2006 Technology User Profile ...