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get-a-mac posts

Filed under: Analysis / Opinion, OS, Retail, Odds and ends, Apple

Full text from "Legal Copy" ad isn't quite PC-specific

You've probably seen all of the new Get a Mac ads we posted about on Sunday, and if you haven't yet, go ahead and watch them now. We'll wait. Just let us know when you're back, we'll be playing a little Zen Bound. Done? If you saw the Legal Copy ad, you know that's the one where as PC makes crazy and crazier statements about PC reliability, the screen fills up with unreadable legal copy. Unreadable, that is, if you're watching on a computer, and not so much if you're watching on a huge HDTV.

And so yes, MacJournals has actually retrieved and reprinted all of the text that appears in that ad. When Hodgman says "PCs are 100% trouble free," there is a long paragraph about how computers are targeted by spyware and malware, and how you have to install software drivers if you want to use any peripherals, how PC users should back up their systems, and how if they are not under warranty, they are not guaranteed a refund or replacement.

But wait a minute, says MDJ, don't those last few notes apply to Macs as well? Are Mac users able to avoid requiring backups, and is Apple trying to say that even after their warranties expire, they'll be giving out refunds and replacements (actually, they sometimes do that, though it's definitely not guaranteed)? Still, if the PC faithful wanted to nitpick -- and where exactly are the PC faithful these days, again? -- there's definitely plenty of nitpicking to do here. It seems like Apple needed to fill out the text for the joke of the ad, but it's too bad they couldn't just stick with PC problems (and there are plenty of those) rather than include some common computer issues in there as well.

[via Aulia Masna]

Filed under: Apple Corporate, Video

New Mac ad: Referee

Apple began airing a new "Get A Mac" ad during this weekend's NFL playoff games, and it was posted to Apple.com earlier this evening. This time around, PC has hired a referee to ensure that Mac's boasting about Leopard isn't unfounded.

The ref peers into the replay booth, then declares:

"After further review, the ruling stands. Leopard is better and faster than Vista."

PC gets flustered and is eventually "ejected." It's not the funniest ad, but certainly timely. Check it out.

Thanks to everyone who sent this in!

Filed under: Odds and ends, Apple

Apple posts Santa Claus Get A Mac ad



Apple has posted a special Christmas flavored Get A Mac ad. This ad, as you can see above, features a stop motion-esque (I'm going to assume that they are actually CGI) PC, Mac, and Santa singing a little Christmas carol for you. PC makes sure to let you know to never buy a Mac, or else Santa might not like you.

Thanks, Matthew.

Filed under: Apple, Leopard

Apple posts 3 new Get a Mac ads

Ever since the iPhone was released it seemed that Apple was funneling all of its advertising budget into iPhone advertising. This meant a lack of those fun Mac vs. PC commercials that we have all grown to love. Luckily for us, Apple has just started airing three new entries into their 'Get a Mac' ad campaign, and i must say that these are the best yet.

All two of the three ads (Podium and PR Lady) focus on the general public's lackluster response to Vista, and the fact that some PC users are actually downgrading to XP. The Podium ad actually made me laugh out loud, which is high praise for a commercial.

The remaining commercial (Boxer) focuses on people switching to the Mac for its ease of use.

All of the ads have been updated with an iMac sporting Leopard's default desktop.

What do you think of the new ads? Sound off in the comments.

Tip of the Day

Holding the Command key (aka the Apple key) and pressing Tab will cycle through your open applications. It's easier to Cmd-Tab if you are Copy (Cmd-C) and Pasting (Cmd-V) to and from various applications.


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