Apple saw a nice boost in iPhone sales in the third quarter of 2025, up 9% from the year before, thanks to the high-demand for the new iPhone 17 series. According to market research, the standard iPhone 17 did even better than the iPhone 16 did in the same markets. The iPhone 17 has been touted as a fantastic value iPhone deal for a long time – packing some of the cool features you used to only get on the Pro versions. The iPhone 16e accounted for a small percentage but increased the company’s offerings at different price brackets.
The average price people paid for an iPhone went down (1% less than last year) because more people opted for the cheaper iPhone 17 compared to the “Pro” lineup. However, Apple managed to make 6% more in revenue than the overall iPhones sales was higher compared to last year.
iPhone sales in China reportedly remained flat – the iPhone 17 base model performed well. The iPhone Air saw a delayed release as Beijing took its sweet time to provide the approval, resulting in likely some lost sales for Apple. The Chinese edition iPhone Air supports two eSIMs – a popular concept with people in the region.
In contrast, emerging markets exhibited robust expansion. During the third quarter of 2025, India ascended to become Apple’s third-largest market for iPhones, signifying substantial advancement for the corporation. Concurrently, Latin America, Southeast Asia, and the Middle East and Africa (MEA) regions documented considerable growth, underscoring Apple’s increasing emphasis on developing economies.
Apple maintained a 17% market share in Q1 2024, decreased marginally to 16% in Q2, and increased once more to 17% in Q3. A significant rise to 23% in Q4 2024 corresponded with Apple’s peak sales period following new product releases and holiday demand. In early 2025, market share reached 19% in Q1 and dropped to 17% in Q2 as the launch momentum decreased. By the third quarter of 2025, it increased to 18%, aided by new models and rising demand in developing markets. Apple’s share experiences minor fluctuations throughout the year but consistently reaches its highest point in Q4, reflecting robust product cycles and seasonal sales patterns.
