Zürich Apple Store all but confirmed

Well, we'll let you know the moment something happens. ;-)

May-be not so bad for Dataquest
if it makes the staff a bit more friendly and less arrogant !
Yessssss !
Apple I love U !

too bad that dataquest (biggest swiss mac retailer) just opened an apple store end november 2005 at bahnhofplatz which is just around the corner... well too bad for dataquest. just about time!

That's strange...
A mac retailer of Switzerland, Data Quest, just recently moved on of their shops from the old city to a very exposed corner right next to the main station (very close to the Bahnhofsstrasse). The rent there is very expensive and they branded the shop as "Apple Center" with their own logo only very discreetly displayed.
I was under the impression that this was the swiss compromise for the Apple Store and opening one just a few hundred meters away would seem like an attack from behing to me.

Well, it might very well be that's just my impression and this was their own move with Apple being usually quiet about their plans...

That's nice. Zurich already has a couple of mac shops that look a lot like apple stores. Nice to have the real thing too.

I'm am excited! I lived my first 14 years in Zurich. Can't wait to see the progress when I go back next time.