Filed under: Apple Corporate, Retail, Rumors
Zürich Apple Store all but confirmed
According to the Apple blog
MacPrime (which is based in Switzerland), the only thing missing from this deal is the official announcement from
Apple. It seems that the Benetton store (wow, I haven't seen one of those in a long time) at Bahnhofstrasse 77 will be
the Apple Store's new home. According to TUAW reader Greg, who lives in Zürich, "...that location is one
of the busiest spots in the heart of the city. I don't think there is anything more expensive than that. It's got a
very luxurious touch, surrounded by watch- and department stores." Sounds perfect. Let us know when construction begins!
[Via ifoAppleStore]
![TUAW [Cafepress]](http://www.blogsmithmedia.com/www.tuaw.com/media/tuaw-cafepress-promo.png)
Reader Comments (Page 1 of 1)
BoZs13 said 11:23AM on 5-02-2006
I'm am excited! I lived my first 14 years in Zurich. Can't wait to see the progress when I go back next time.
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nickdrj said 11:49AM on 5-02-2006
That's nice. Zurich already has a couple of mac shops that look a lot like apple stores. Nice to have the real thing too.
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Adrian said 3:31PM on 5-02-2006
That's strange...
A mac retailer of Switzerland, Data Quest, just recently moved on of their shops from the old city to a very exposed corner right next to the main station (very close to the Bahnhofsstrasse). The rent there is very expensive and they branded the shop as "Apple Center" with their own logo only very discreetly displayed.
I was under the impression that this was the swiss compromise for the Apple Store and opening one just a few hundred meters away would seem like an attack from behing to me.
Well, it might very well be that's just my impression and this was their own move with Apple being usually quiet about their plans...
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trusk said 3:31PM on 5-02-2006
too bad that dataquest (biggest swiss mac retailer) just opened an apple store end november 2005 at bahnhofplatz which is just around the corner... well too bad for dataquest. just about time!
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AJX said 3:50PM on 5-02-2006
May-be not so bad for Dataquest
if it makes the staff a bit more friendly and less arrogant !
Yessssss !
Apple I love U !
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rst said 3:31AM on 5-03-2006
Well, we'll let you know the moment something happens. ;-)
Reply