Filed under: Retail
First Pictures of Saigon Apple Store
TUAW reader Danh Nguyen was kind enough to post these photos of the new Apple retailer in Saigon, the first of its kind in Vietnam. I am not sure what "Chuc Mung Khai Truong" means, but I'll take a wild guess that it might mean "Apple Showroom". Any Vietnamese speakers who can translate, please jump right in. The sign reads "Congratulations on [the]opening [of] your Apple store showroom".
A big thank you to Danh Nguyen.
Gallery: Apple Store Saigon
Update: Readers are correct. This is an authorized Apple retailer. Original TUAW post.
![TUAW [Cafepress]](http://www.blogsmithmedia.com/www.tuaw.com/media/tuaw-cafepress-promo.png)
Reader Comments (Page 1 of 2)
Taylor Hicks said 2:13PM on 5-17-2007
Redo all the signs, the typeface is incorrect.
Best of luck with the store,
Apple Marketing
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john from Buffalo said 2:18PM on 5-17-2007
Gotta love that 3rd world charm with the 1970's air conditioning.
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Ashley Clark said 2:27PM on 5-17-2007
"Chuc Mung Khai Truong" more or less translates as "Welcome and Felicitations to the Apple Showroom".
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vtech328 said 2:36PM on 5-17-2007
Direct translation of "Chuc Mung Khai Truong" means "Congratulation on the Grand Opening."
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Mark S said 2:40PM on 5-17-2007
Wow, how profitable can an Apple Store be in Vietnam?
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Charles said 2:57PM on 5-17-2007
That is obviously NOT an official Apple Store. It's just a local vendor that sells Apple. I mean seriously, look at the sign right on the front, it says "Authorized Distributor" right next to the Apple logo. That means it's a privately owned company, not a company owned store.
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Huy said 3:25PM on 5-17-2007
Well, at least there are some official technicians in Vietnam now. I hope there would be more Apple's products, too little to show over there.
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Christine D. said 3:31PM on 5-17-2007
Actually, there are a lot of ex-pats living in Vietnam right now and some of them have Apple products, and there are a growing number of native residents that are interested in Apple.
I agree with Charles. This probably isn't an official Apple Store.
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John Nguyen said 3:48PM on 5-17-2007
Thisa is official, i am there now typing to you
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Chris Coleman said 4:03PM on 5-17-2007
I can't imagine Apple would use an eMac in a brand new store. No way this is an official Apple Store.
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epks said 4:21PM on 5-17-2007
It's an Apple Authorized Distributor as the sign shows, not an "Apple Store." The signage is all using Helvetica, not Apple's Myriad.
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Se7en said 4:24PM on 5-17-2007
http://store.apple.com/Catalog/US/Images/intlstoreroutingpage.html?cid=AOSA10000022132
Whats missing from this picture?
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diulei said 5:02PM on 5-17-2007
Obviously not official, though they did a pretty good job with private capital.
http://www.apple.com/buy/
There are a hundred countries Apple would probably open an official store in before Vietnam, anyway. Methinks Canada, Western European countries, and possibly East Asia.
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Richard Walker said 5:07PM on 5-17-2007
Surprised no one else has commented on this, but why do the Mac Pro's have white sides??
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Dinh Viet Anh said 5:24PM on 5-17-2007
The correct translation of chúc mừng khai trương showroom Apple" is actually: "Congratulations on [the]opening [of] your Apple store showroom" - the use of English words is a popular way of demonstrating the 'sophistication' of foreign goods in Vietnam. It might also have been chosen as the sign is not very big and the Vietnamese for 'showroom' is "phòng triển lãm"
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ThunkDifferent.com said 5:40PM on 5-17-2007
It could indeed be a satellite store in some respects. i know of them as i often went to the Apple store in Buenos Aires, Argentina b/c repairs to oogle, and it was on the street where i worked. It was official, but expensive and it didn't have all the courses that Chicago & NYC offer. But its a start and expats will use it, Apple retail i on fire.
http://ThunkDifferent.com
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Albert said 7:04PM on 5-17-2007
Hey ... I'm from the Philippines... nobody seems to notice the new apple store here.
I mean Saigon opens a token store and it gets posted here...but one big store opens here in the Philippines and nobody notices.
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Brian said 7:48PM on 5-17-2007
We still do not have any Apple Store in Hong Kong :(
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YILKA said 11:48PM on 5-17-2007
Love that Apple, maybe it's not an official one, but it's a good sign ^-^
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Jeffler said 3:38AM on 5-18-2007
diulei, there are apple stores in Canada.
Hell, there are 3 in Toronto alone.
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