Filed under: iTS, Cult of Mac, iTunes
iTunes makes "that music from the MacBook Air commercial" available
If you, like many other Apple (and non-Apple) customers has fallen in love with the new MacBook Air commercial, you can now easily find its "I'm a New Soul" song in iTunes. Israeli musician Yael Naim sings this hauntingly beautiful song, and because we love you guys, here's the entire song and original video courtesy of YouTube. "I'm a new soul. I came to this strange world hoping, I could learn a bit 'bout how to give and take." Sadly, the fish probably dies. Don't throw goldfish into natural lakes, guys.
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Reader Comments (Page 1 of 2)
Johnny Dangerously said 1:10PM on 1-30-2008
C'mon, are you serious? God, I love how late-to-the-game TUAW is sometimes. Way to go, guys. A little coffee in the morning goes a long way.
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vansi said 1:17PM on 1-30-2008
Yael Naim is an Israeli but she is recording in France. But, nonetheless, way to go!
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Brandon said 1:38PM on 1-30-2008
How has iTunes just made this available? This song has been out since October. iTunes didn't make this available just because it was used in the air commercial.
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Simon Arch said 1:54PM on 1-30-2008
One person's "hauntingly beautiful" is another person's irritating and annoying. Like nails on a chalkboard.
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Jeff said 1:59PM on 1-30-2008
The day Steve Jobs announced the Air I came home and showed my wife and kids the commercial on my iPhone. Then I checked a thread of adtunes.com, found the artist, and then immediately downloaded it via the iPhone's iTune store. Now that's technology put to good use!!
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ecobore said 2:07PM on 1-30-2008
And her surnaim ;-) is the same as those manufacturers of awesome hifi: NAIM
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yakov chodosh said 9:13PM on 1-30-2008
Naim is not pronounced name. The word has two syllables: "Nah" and "eem." It's often written "Na'im." I would imagine that the name of the speaker company is also pronounced this way. The more you know!
matt said 2:20PM on 1-30-2008
poor goldfish.
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Kev Orng said 2:54PM on 1-30-2008
The goldfish thing reminds me of the Subaru "abandon the bunny in the woods" commercial. If I recall, the great irony was that a number of rabbit rescue volunteers owned Subarus and used them when they went out to rescue abandoned bunnies.
SFgate: http://tinyurl.com/25wzvj
http://www.rabbit.org/opinion/subaru.html
Releasing any domestic animal into the wild is cruel and possibly a death sentence.
To their credit, Subaru pulled the ad after a week
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harrywolf said 4:00PM on 1-30-2008
Oh I don't know - the crocodiles in the New York sewer system are doing fine.
At least the poor goldfish wont be looking at the same damn castle every turn of the bowl....
Kev Orng said 4:28PM on 1-30-2008
Lucky for the goldfish, it has a memory of about three seconds, so it won't remember the castle every turn of the bowl.
Every time it comes around the bowl it says "Oooh! Pretty! A castle!"
QueuePublic said 7:13PM on 1-30-2008
Apple's TV-spot music, like soundtracks for the iPhone (Orba Squara's "Perfect Timing") ad, and the Nano spot (at least Leslie Feist's "1234") ads, are squarely targeted upscale. Vs. the rowdier iPod Touch ads and other Nano ads. Target: old boomers with more upscale-toy money to spend for whom music is a more introspective or internal experience, vs. a younger-generation social experience. Also: I am old as my 49 years... and as boring as this comment!
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Karl said 3:50PM on 1-30-2008
I agree. It's awesome how Apple finds songs that are pretty great but you've probably never heard. Feist may be an exception, but this is definitely the case with "Perfect Timing" and this song. It makes the commercials quite excellent in my eyes to just show the product and have it set to a song that's pleasing to most.
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Nadav said 4:05PM on 1-30-2008
"Naim" means pleasent in hebrew (just incase anyone cared...)
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Jeremy said 4:33PM on 1-30-2008
I really liked this song at first but it sure wears out fast. It's very "commercial" (much more so than Feist).
Also, most of the tracks on the album are in Yiddish which doesn't really work for me on this type of smooth, lilting and introspective material. I love Klezmer music and even some of the more serious religious stuff out of Israel, but this album would definitely sound better either all in French or all in English to my ears.
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Nadav said 4:57PM on 1-30-2008
its not yiddish its hebrew
yakov chodosh said 9:11PM on 1-30-2008
Hebrew, dude, not Yiddish
Yiddish sounds like German... Hebrew does not.
Makki said 4:58PM on 1-30-2008
I have this album and was pleased to see Yael Naim's music used in the Macbook Air commercial. She is a great artist.
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Dave M. said 5:07PM on 1-30-2008
Remember TUAW readers, Erica is just a writer for TUAW. I get the feeling that TUAW may need to take a closer look at her articles to make sure she is worth being "on the payroll".
Now maybe she meant that Apple has "highlighted" Yael Naim's song "New Soul" as the song from the MBA ad. If that is the case, I think she needs to give her "headlines" a bit more consideration before posting blog posts.
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artifex said 6:38PM on 1-30-2008
Hi, Dave. I notice your frustration with Weblogs and TUAW extends back 10 months or so. Have you considered starting your own blog? You'd get the readership you deserve.