Here's a great collection of Apple print ads from the past twenty years.What I've found interesting is that trademark aspects of today's Apple machines can be found in these old designs, like fan-free heat dissipation, the tendency to shrink things and ads that show disembodied hands holding their hardware.
While you're there, check out this great 39-page advertisement for the Macintosh. Talk about hype.
My favorite campaign is the Think Different series of TV spots and posters. What's yours?
[Via Coudal Partners]
Reader Comments (Page 1 of 1)
2-08-2008 @ 8:34PM
John Hall said...
I like the old Apple II ads the best. I remember playing "Mystery House" with my Apple II+ back in 1980 (I think it was). Ken and Roberta Williams (Sierra On-Line back then) lived just up the street from us on Holbrook Street in Simi Valley. I didn't realize it, of course, until they'd moved to Coarsegold, CA.
For one of the original Apple I ads, see our web site here:
http://www.sonicmood.com/ComputerHistory.htm
1976; now that's OLD! :)
John
Reply
2-08-2008 @ 10:32PM
Manuel said...
I love the Think Different posters. Does somebody know whether you can buy them for a reasonable price somewhere?
Reply
2-09-2008 @ 1:59AM
Christina Warren said...
Most of them are pretty expensive, but The Missing Bite has a number of them in various sizes (www.themissingbite.com).
And yeah, Think Different is the campaign of campaigns for me. It was just brilliant. Love looking at all these vintage ads though -- I have kind of a printed ad fetish.
2-09-2008 @ 12:11PM
Logan Snow said...
I think it's interesting that you can still find some of the ideas still present in the macs of today. There aren't many companies that will hold fast to their ideas and simply continue to improve on them. Props to Apple.
http://www.dontsaynothing.com
Reply
2-09-2008 @ 6:10PM
Josh* said...
Gotta love the 1984 selling points of the one button mouse: "... it's extremely difficult to press the wrong button" LOL
Reply
2-09-2008 @ 7:26PM
Tony said...
I still remember the 'Apple II Forever' song.
OMG there's a video for it on youtube! Never knew that..
Reply
2-10-2008 @ 4:04PM
mike said...
I once had the complete set of Think Different posters. The large nice ones. And a few spares of many of them. I decided to give them to employees thinking they would appreciate them, which most did not. I can't believe I gave them away. The complete set is worth a ton of money now. I also had a case of Apple logo tall glasses. We used them for our main glasses as my kids were growing up and only two remain unbroken. If I'd only thought to put them away...
Reply
2-11-2008 @ 2:58AM
Gman said...
Does anyone remember the "burn baby burn adds" for the PPC G3 Chip with the intel man on fire? Or the intel chip on the snail -those were my favs.
Reply
2-11-2008 @ 2:34PM
mcdermd said...
I like the //c ad:
It weighs less than 8 pounds.*
And it costs less than $1,300.**
* Don't asterisks make you suspicious as all get-out? Well, all this one means that the IIc CPU alone weighs 7.5 pounds. The power-pack, monitor, extra disk drive, a printer and several bricks will make the IIc weigh more. Our lawyers were concerned that you might not be able to figure this one out for yourself.
**The FTC is concerned about price-fixing. So this is only a Suggested Retail Price. You can pay more if you really want to. Or less.
Reply
2-14-2008 @ 1:14AM
Corinne said...
I have an assortment of older Apple posters (from the 90's)- some duplicates I might be willing to part with if someone is interested, as well as a few Apple promotional T-shirts, shirts, etc.
Reply
4-15-2008 @ 4:49PM
westernqueensland said...
Please let me know if you have any good collections of contemporary ads for the iphone (in english) for my class to analyze.
Reply