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Apple applies for gaming trademark


Our sibling site, Engadget, is reporting that Apple has apparently applied for trademark protection on a gaming device. The trademark in question would protect the word "APPLE" under the following circumstances: "toys, games and playthings, namely, hand-held units for playing electronic games; hand-held units for playing video games; stand alone video game machines; electronic games other than those adapted for use with television receivers only; LCD game machines; electronic educational game machines; toys, namely battery-powered computer games."

Engadget also reminds us about Apple's recent patent filing of a touch gaming device. Could this mean that Apple is working on Pippin 2.0? Time can only tell. However, I wouldn't hold my breath, since Apple often randomly trademarks names and such.

Original source: trademork.com

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Apple Corporate Apple

Our sibling site, Engadget, is reporting that Apple has apparently applied for trademark protection on a gaming device. The trademark in...
 

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rp

It's probably easiest and safest based on the amount of rumors that are constantly swirling around Apple that this is actually nothing significant.

February 11 2008 at 6:43 PM Report abuse rate up rate down Reply
dylan

i know this is true because a friend of mine who works for a gaming software company said apple hired them to create something.

February 11 2008 at 10:28 AM Report abuse rate up rate down Reply
koda

it'd be nice for nintendo and apple to cohoperate!

imagine a multi touch nintendo ds

OMG

February 11 2008 at 9:42 AM Report abuse rate up rate down Reply
Oscar

Along with most people here, I seriously doubt that apple has set out to become a competitor in either the handheld or the stationary game-console industry. What is more likely is that the iphone will be developed further in order for games similar to "brain training" and nintendo ds games to be run. That's just speculation though...

February 11 2008 at 3:40 AM Report abuse rate up rate down Reply
itsmeee

It's a patent to cover games on the iPhone & iPod touch. Apps & games to a lesser extent are going to be a pretty hot thing for both of those and future touch enabled ipods.

February 11 2008 at 2:42 AM Report abuse rate up rate down Reply
Justin

Apple? Games?

You can expect that when somebody comes up with a touchscreen phone!

oh wait.

February 11 2008 at 2:14 AM Report abuse rate up rate down Reply
Rickumus

Apple and gaming? I haven't laughed this hard all weekend.

February 11 2008 at 1:56 AM Report abuse rate up rate down Reply
smoke Tetsu

I've come to the conclusion that this probably doesn't mean that Apple is going to do anything game related rather it's to prevent someone else from doing it. They are covering themselves with these patents.

February 11 2008 at 1:53 AM Report abuse rate up rate down Reply
Billy

I dunno. Apple has a habit of updating their ipod or computers every 6 months and making a new device every 2 years. I don't think it will work well in the video game industry. and knowing apple, the 1st game system will be a crummy 20gb hd with wifi only and blah blah blah. then 6 months later 80 or 120gb with with a better graphics card for 700... lame.

February 11 2008 at 1:35 AM Report abuse rate up rate down Reply
Mac Fan 17

I believe it will be a PSP competitor.... a handheld

February 11 2008 at 12:12 AM Report abuse rate up rate down Reply
1 reply to Mac Fan 17's comment
david

i dont really think anyone plans on competing with the PSP. it's got its own little niche market and it's not exactly eating up sales of any other devices. it's got some great features, dont get me wrong. but it's essentially dead in the water. at least in the US.

February 11 2008 at 10:19 AM Report abuse rate up rate down Reply
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